Text by MOOK Scenic Spots / Chen Wenlin, compiled and reported
Japan never ceases to amaze, constantly creating buzzworthy products. Following the earlier launch of transparent milk tea, which sparked a "clear" craze across the country, many rushed to try the drink and experience its unique flavor. Now, the innovation has been taken up a notch, with the creation of the stunning "non-alcoholic clear beer," which has generated a lot of online buzz since its release.
Following the transparent milk tea trend, Japan has once again ignited a clear craze with the launch of non-alcoholic clear beer (Photo / SANTORY)
Suntory has utilized technology to extract the aroma of hops, creating a transparent carbonated beverage that closely resembles the taste of beer. (Photo / SANTORY)
The renowned Japanese beverage brand Suntory has recently developed another exciting new product, leveraging its previously introduced "clear" technology to create a non-alcoholic clear beer. By extracting the aroma of hops, they've crafted a transparent carbonated drink that tastes very similar to beer. With zero alcohol content, it can be enjoyed in any setting.
Since this clear beer contains zero alcohol, it can be enjoyed in any occasion. (Photo / SANTORY)
The zero-alcohol clear beer was launched on June 19, 2018. (Photo / SANTORY)
This zero-alcohol clear beer hit the market on June 19, 2018, and its promotional video has already prompted many netizens to express their desire to try it. Japan’s "clear" trend continues unabated—after the transparent milk tea created a stir, transparent black tea and transparent lattes were also introduced. Now, the transparent beer is generating even more buzz. If you’re traveling in Japan during the summer holidays, why not give it a try?
Don’t drink and drive. No alcohol for those under 18.
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