By MOOK Scenic Spots Editorial Team
In December, the Taipei City Government launched the “Christmas Party in Taipei” event, connecting 15 department stores and 4 major shopping districts. This year’s event also specially incorporates Augmented Reality (AR) to enhance the experience, along with 17 limited-edition themed party bears designed around the city mascot Bear赞 for visitors to collect.
Taipei Mayor Ko Wen-je and Bear赞 jointly unveiled the 2018 Christmas District Bear Collection campaign. (Photo by MOOK Scenic Spots’ Chang Ying-ying; others below are the same)
The “Christmas Party in Taipei” event integrates 15 Taipei department stores and specially compiles various promotions available from September to December at each mall—great for shopping, strolling, and fun. The September promotions kicked off with the Taipei 101 Anniversary Sale, followed by events at Shin Kong Mitsukoshi, Bellavita, Vieshow, Eslite, and more.
A total of 16 Bear赞 mascots, each representing a different shopping mall, are part of this collection campaign, with the one in the upper left corner representing the Taipei City Government.
Other participating malls including Takashimaya Department Store, SOGO, ATT4FUN, Taipei City Hall Station Mall, MIRACLE AURORA, Vieshow Cinemas, Miramar Entertainment Park, Miramar Shopping Mall, and Far Eastern also offer numerous promotions and giveaways. The campaign runs all the way through December when the “Christmas Party in Taipei” officially begins. Additionally, it links up with four distinctive districts—Chaoyang, Huayin, Houbian, and Wufenpu—to bring foot traffic into smaller neighborhood shops using the larger commercial districts as hubs, allowing visitors to enjoy the unique charm of each area.
Shopping destinations such as Taipei 101, ATT4FUN, Eslite Spectrum, and SOGO have all joined the campaign.
Another highlight of this year’s “Christmas Party in Taipei” is the use of Augmented Reality (AR) by Taipei’s city mascot, Bear赞, letting everyone play a digital scavenger hunt while shopping. The 17 limited-edition Party Bears include 15 representing department stores, 1 for the shopping district, and a special City Government edition created in collaboration with MILU DESIGN.
These include Bear贊 mascots from shopping centers such as East District SOGO, MIRACLE AURORA, Tianmu Takashimaya, and Far Eastern Department Store in Ximending.
Additionally, during the “Christmas Party in Taipei” campaign period, there is a digital stamp-collecting activity. By downloading the designated app “AliGala,” participants can take on the Bear贊 collection mission at the 15 participating department stores and 4 major shopping districts. Collect any 3 different virtual accessories from partner stores, plus a valid receipt showing a minimum single purchase of NT$300 at a designated redemption store, to receive a limited-edition Party Bear from that store. If you collect all 15 different accessories during the campaign, you can redeem the special City Government Edition Bear贊 at the Taipei City Government.
[Info]
2018 Christmas Party in Taipei
Event Period: Starts December 7, 2018
Department Store Promotions: September to December
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