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Matsumoto Kiyoshi’s First Taiwan Store Opens, Drawing Huge Crowds

Published: 2026-09-25 👁 101 views
Last updated 2026-09-25 — The beloved Japanese drugstore chain among Taiwanese travelers, Matsumoto Kiyoshi, has set up its first store in Taiwan. On its opening day, it attracted large crowds of shoppers, with some specifically coming for the launch event. Although drugstores are already common in Taiwan, many still showed strong interest in Matsumoto Kiyoshi.

By MOOK Scenic Spots (compiled and reported)

The beloved Japanese drugstore chain among Taiwanese travelers, Matsumoto Kiyoshi, has set up its first store in Taiwan. On its opening day, it attracted large crowds of shoppers, with some specifically coming for the launch event. Although drugstores are already common in Taiwan, many still showed strong interest in Matsumoto Kiyoshi.

Matsumoto Kiyoshi not only generated buzz right after opening but also drew many customers. (Photo / Provided by Wen-ling)

Located in the Eastern District, Matsumoto Kiyoshi’s first Taiwan store covers a vast area of nearly 100 ping (approx. 330 square meters), offering nearly 10,000 best-selling products from Japan. It also boasts Tokyo’s latest cosmetics available with zero time lag and personalized engraving services.

Customers queuing to receive souvenir bags. (Photo / Provided by Wen-ling)

To celebrate the opening of its first Taiwan store, Matsumoto Kiyoshi launched a special gift promotion for the first four days. By queuing to enter the store and joining the official Matsumoto Kiyoshi Taiwan Line account, customers could show their membership confirmation on their phone screen to receive a limited-edition Taiwan opening souvenir bag (limited to 950 bags, while supplies last).

October 5 – October 7

100 bags given out at 10:00 AM and another 100 at 3:00 PM each day.

 

 

From now until October 10, during the campaign period, customers who make a single purchase of NT$1,000 or more will receive a NT$100 discount voucher (not applicable to pharmaceutical products).

Matsumoto Kiyoshi’s first store is located in Taipei’s Eastern District. (Photo / Matsumoto Kiyoshi)

Additionally, while Matsumoto Kiyoshi’s prices in Taiwan are slightly higher than in Japan, some consumers consider this factor, while others feel it's acceptable to be able to shop without traveling to Japan. Moreover, Matsumoto Kiyoshi also has a presence at Eslite Nanxi Store, and how warmly Taiwanese consumers embrace the leading Japanese drugstore brand is something to look forward to and observe.

 
【Info】
Matsumoto Kiyoshi First Store
Address: No. 155, Section 4, Zhongxiao East Road, Da’an District, Taipei City
Opened on October 4, 2018
 
Matsumoto Kiyoshi Nanshi Store
Address: No. 16, Nanjing West Road, Zhongshan District, Taipei City
Trial operation started on September 20, 2018


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》https://www.mook.com.tw/article.php?op=articleinfo&articleid=18831

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