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Matsumoto’s daily sales hit over 2 million NT on opening day – exclusive items at Taiwan’s first store

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Taipei’s newest shopping hotspot – Japanese drugstore Matsumoto Kiyoshi opened its first Taiwan branch near Zhongxiao Dunhua Station. Since its launch on October 4, it has drawn large crowds of shoppers eager to snap up products and visit the store, with many waiting outside...

By MOOK Scenic Spots’ Kumiko, special feature

Taipei’s newest shopping hotspot – Japanese drugstore Matsumoto Kiyoshi opened its first Taiwan branch near Zhongxiao Dunhua Station. Since its launch on October 4, it has drawn large crowds of shoppers eager to snap up products and visit the store, with many waiting outside as their friends and family are still inside shopping.

Photo / MOOK Scenic Spots street photography team, same below

Many cosmetic and pharmaceutical products are already available in Taiwan, so many customers are purchasing items labeled “Matsumoto Kiyoshi exclusive” or those with special discounts. Although some other items are slightly more expensive than at Matsumoto Kiyoshi in Japan, most shoppers feel it’s still worth buying since they don’t have to travel abroad.

Many lip balm products were sold out. (Photo / MOOK Scenic Spots street photography team)

Aside from exclusive items, observations on-site show that most shoppers are buying sheet masks, while lip balms are also very popular.

The Lululun exclusive limited edition (8-sheet pack) face masks are on special offer for 99 NT on opening day, making them a must-buy item for many shoppers.

Hyaluronic acid series products were sold out, leaving only higher-priced essences, which are still available on the shelves.

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