The Asia Outdoor Show unveils a brand-new format,2019“Ziran Pai”Carnival makes a powerful debut!
Nanjing・Xuanwu Lake public experience
“Ziran Pai”Carnival
6Month28-30Day makes a powerful debut
Tackling pain points · Facing directlyCthe end-user
As the industry-leading Asia Outdoor Show, for thirteen years it has consistently maintained its core professionalB2Btrade platform positioning in the outdoor sector. However, with the development of internet and information technology, the outdoor industry is undergoing tremendous changes.――Traditional agency and distribution models are gradually shrinking, while online marketing and customer acquisition costs have approached or even exceeded offline levels, creating opportunities for brands to engageCend-users directly.
The favorable venue and surrounding environment promote an upgrade in exhibition formats
To align with the strategic upgrade of the exhibition,B2B2CZiran Pai2019“Ziranpai”Carnival(Outdoor Carnival) has chosen Nanjing, a city blessed with the perfect combination of timing, location, and human resources, as its inaugural host city.6It capitalizes on the advantageous resources in the outdoor and sports sectors brought by the Asia Outdoor Show—held annually in Nanjing every+month—as well as the massive influx of professional visitors, seasoned enthusiasts, and local and nearby city fans who come from all over the country.――A prime combination of natural resources2018The event is specially held at the professional exhibition venue2019Nanjing International Exhibition Center (located at the foot of Purple Mountain and by Xuanwu Lake, in a prime urban location).
“The National Exhibition Center is the birthplace of the Asia Outdoor Show.”Carnival
After its upgrade and renovation in
, it will provide even better hardware and software services for professional trade exhibitions.“Classic activities familiar to long-time friends of the Asia Outdoor Show, such as the Purple Mountain Cross-Country Run, road cycling around the mountain, mountain bike test rides, and Xuanwu Lake loop runs,”+“will return. Inor, we will further develop the water areas and grasslands of Xuanwu Lake, bringing water sports, camping, rock climbing, and other activities closer to everyone.”Ziran Pai (Unrestrained Tribe)
“Creating the most engaging and accessible experiential communication methods for professional brands to connect with the general public”CarnivalAs a healthy lifestyle, outdoor sports have long been embraced by the public and have become one of the main choices for people worldwide for daily leisure, holiday recreation, and travel.
According to relevant data analysis, the currently most popular domestic outdoor tourism models are“sightseeing tours,”hiking,
cycling,and other light outdoor activities. The model that combines leisure travel with outdoor activities features low participation barriers, high public acceptance, and strong enthusiasm.=Ziran Pai (Unrestrained Tribe)+will more comprehensively align with the psychology, participation levels, and acceptance of the general public.+In the form of a trendy, entertaining carnival, it will incorporate a rich array of healthy outdoor activities to connect exhibitions, brands, and users, activate users, and empower data.
We invite everyone to join Ziran Pai (Unrestrained Tribe)
for a one-stop immersive experience of a multi-dimensional outdoor carnival.Outdoor Tasting Session:
Delivering an exceptional shopping experience for consumers“with special discount prices,”trusted brands,
Outdoor Culture:Movies, music festivals, camping,4+2Travel... Experience diverse outdoor cultures and promote a healthy outdoor lifestyle.
2019“Ziran Pai”Carnivalwill be held concurrently with the 14th Asia Outdoor Exhibition. Stay tuned.~Interested friends can follow“Asia Outdoor Exhibition”on WeChat Official Account, and reply“Ziran Fan”in the backend to join“Ziran Pai”and enjoy more exclusive benefits.
For business cooperation, please call: 025-85262696
Email: asiaoutdoor@outdoorigin.com