Hangzhou, Nov. 30, 2018 — Recently, New Century Manhattan Hotel Management Company announced that its business expansion reached new heights in November, with the successful signing of 11 hotel projects. This monthly signing volume marks a record high for the company and is also the highest ever monthly hotel project signings for the New Century Hotels Group. This historic growth milestone holds significant importance in the development history of the New Century Hotels Group.
As of now, the number of signed projects in 2018 has increased by 27% year-on-year, while the number of opened hotels has risen by 23% year-on-year. With this, the scale of New Century Manhattan Hotel Company has been refreshed once again, with nearly 100 hotels under its management and over 10,000 guest rooms in total, including nearly 50 operational hotels.
Exterior rendering of the New Century Manhattan Wuhan National Expo Center project
The 11 newly signed hotels span six provinces: Yunnan, Fujian, Hubei, Sichuan, Hebei, and Zhejiang, covering eight cities: Dali, Ningde, Wuhan, Ya’an, Baoding, Shaoxing, Jinhua, and Hangzhou. Except for the projects in Shaoxing and Hangzhou, all other cities mark the first entry of the New Century Hotels brand. Notably, the newly signed Xiong’an project will serve as a key strategic move for the brand’s northward expansion. The successful signing of these projects signifies that the New Century Manhattan brand is gradually expanding from regional development to a nationwide presence. The recent acceleration has drawn close attention from investors.
All hotels signed this month adopt the entrusted management model. Following the successful signings, New Century Manhattan will leverage its rich management experience and brand influence to provide professional operational support and technical guidance to the hotels, offering consumers a diverse range of products and services. Through strong collaboration with hotel investors and the combined use of their respective industry advantages, the partnership aims to jointly drive rapid development in the regional hotel tourism and accommodation industries.
Exterior rendering of the New Century Manhattan Dali Ocean World project
As a representative brand of mid-range boutique hotels in China, New Century Manhattan has achieved substantial growth over the past few years. Its brand influence has steadily expanded nationwide, with a presence in key business and tourist cities such as Shanghai, Hangzhou, Chengdu, Dali, Xining, and Wuhan, gradually evolving from a regional brand to a national one.
Since the company’s board meeting in July this year, New Century Manhattan has undergone a significant strategic adjustment. As an important part of the New Century Group’s strategic plan, the company aims to achieve rapid development in both quantity and quality over the next three years by establishing a robust service system, with the goal of entering the top tier of domestic mid-range hotel management groups. Currently, New Century Manhattan Hotel Company is following up on more than ten potential projects located in Qinhuangdao, Zhengzhou, Huangshan, Hangzhou, and other areas.
With a positive outlook on the huge growth potential of the future tourism industry, New Century Manhattan is strategically expanding into the national mid-range hotel market. Boutique mid-range business and resort hotels will become a key focus of the brand’s future investment and development. As the company’s phased strategy becomes clearer, it will focus on brand promotion, product and service innovation, membership development, and central reservation systems through operational management and technological innovation. Leveraging its integrated channel advantages, the company will help managed hotels increase revenue and improve efficiency. By developing memberships and enabling direct member bookings, hotels can boost income with lower marketing costs. Through the establishment of strong project development, investment control, and construction management systems, the company will strive to innovate brand products, set standard specifications, and steadily implement its new development strategy.