Exhibition | The 14th Asia-Pacific Snow Industry Forum at ISPO BEIJING

ISPO Beijing 2019 brought the familiar formula to the skiing industry—The 14th Asia-Pacific Snow Industry Forum(Asia Pacific Snow Conference, hereinafter referred to as APSC). The forum, jointly organized by ISPO Beijing 2019 and ALPITEC CHINA, aims to drive the sustainable development of China’s skiing industry and support the 2022 Beijing Winter Olympics through four key pillars: “industry data, domestic and international case studies, personalized ski resort operations, and cross-industry development.” It will also offer more industry case analyses and solutions.

The 14th Asia-Pacific Snow Industry Forum

January 17, 2019 (Thursday) 10:00-17:00

China International Exhibition Center (New Venue)

Industry Report—Data is the Primary Productivity

Vice Chairman of the Beijing Ski Association—Mr. Wu Binwill, as always, be the first to share the China Ski Industry White Paper (2018 Annual Report), offering an overarching view and delving into the numerous data points to providean analysis of the development of China’s skiing industry.As the main author of the China Ski Industry White Paper and one of the chief editors of the Ice and Snow Blue Book: China Ski Industry Report on the Winter Olympics Economy, Mr. Wu Bin has long been committed to advancing the domestic skiing industry and has conducted in-depth research on both international and domestic skiing sectors. Thanks to his extensive experience across various segments of the skiing industry, Mr. Wu Bin has become a seasoned expert in China’s skiing field. He has not only shared insights on the development of China’s skiing industry with numerous domestic professionals and enthusiasts at the ISPO Beijing platform but has also introduced China’s continuously evolving skiing industry to the world at the ISPO Munich platform.

▲ Mr. Wu Bin

Chief Advisor of Beijing Antai Snow Industry Investment Management Co., Ltd.Mr. Laurent Vanatis ahighly experienced independent consultantwith over 30 years of professional expertise in sales, finance, and management, and unique insights into multinational management and business consulting. Mr. Vanat has long been deeply involved in the skiing and mountain tourism sectors, conducting research on ski resort management and partnership opportunities. He has authored business plans, investment analyses, and feasibility studies for numerous ski resorts. At the 2019 APSC, Mr. Vanat will present the Global Ski Market Report, which offers highly valuable insights for many ski resort operators worldwide, providing a comprehensive interpretation of key data from international resort-style ski areas.

▲ Mr. Laurent Vanat

New Industry Opportunities—Indoor Ski Resorts

With the growing popularity of the Winter Olympics, the number of indoor ski resorts across the country iscontinuously increasing.Indoor ski resorts, also known as indoor ski centers, are facilities that use certain artificial technologies for snowmaking and snow preservation to meet public snow activities and entertainment needs. Compared to outdoor ski resorts, indoor ski resorts havesignificant advantages:1. Year-round operation unaffected by climate conditions; 2. Convenient transportation and proximity to major consumer populations. Additionally, due to advantages such as year-round operation, they better cater to social skiers and beginner sport skiers. Although initial construction costs are high, their long-term revenue potential is also considered an advantage. Indoor ski resorts enable more people outside the traditional “skiing circle”—especially urban dwellers—to enjoy the fun of skiing, thus developing into a healthy and fashionable lifestyle.

This edition of APSC has invited Mr. Yi Li, General Manager of the Snow Park at Harbin Sunac and Deputy General Manager of Operations at Harbin Theme Entertainment Company.Mr. Yi Ligraduated from Manchester Metropolitan University in the UK and was a youth football player. He started his career at the Dolomiti Ski Resort in Chongli, which was invested in and built by the Italian Dolomiti Super Ski Group—the first ski resort project in China invested in by a foreign enterprise. In 2015, he officially joined the Wanda Group and was involved in the preparation, opening, and full operational work of the Harbin Wanda Snow Park. He now also oversees the overall operations of the Harbin Theme Park and Movie Park. With thirteen years in the skiing industry, Mr. Yi Li has held various operational roles in ski resorts.

▲ Mr. Yili

Cross-sector Community Collaboration -- More Choices

Cross-sector Community Collaborationhas always been a focal point for those in the skiing industry. The cross-sector integration of communities is an inevitable outcome as the sports industry reaches a certain stage of development. This edition of APSC will present two case studies—fitness and diving—to share domestic and international business concepts, offering Chinese ski resorts more options for solutions. Taking the diving training market as an example, through cross-sector collaborations with companies such as Ctrip, live-streamed diving certification training has generated massive traffic. Although the types of sports differ, loyal sports fans demonstrate ahigh conversion ratefor various sporting activities.

2019 marks thefifteenth yearof ISPO’s presence in China. Over the past fourteen years, ISPO has grown alongside the Chinese skiing industry, witnessing the proliferation of ski resorts, the innovation and development of snow equipment, and the evolving fashion trends in skiwear and gear, forging ahead together with China’s skiing sector.

Conference Agenda

9:50 - 10:50              

Welcome Remarks

10:00 - 10:30          

Launch of the “2018 China Ski Industry White Paper”

Speaker: Mr. Wu Bin

Vice Chairman of the Beijing Ski Association

10:30 - 11:00           

2018 International Overview of Resort Ski Market Data

Speaker: Mr. Laurent Vanat

Founder of Laurent Vanat Consulting SARL

11:00 - 11:30

Case Study: Ski Resort Integration – Italy’s Dolomiti Superski Area

Lunch Break

Moderator: Mr. Bao Yonglin

Founder of the “Golden Snowflake” Ski Industry Alliance, General Manager of Tecnica Group (China)

13:30  14:00 

Case Analysis: Development of Indoor Ski Resorts

Speaker: Mr. Yili

Deputy General Manager of Operations, Harbin Theme Entertainment Company; General Manager of Snow Amusement Park

14:00  14:30

Case Analysis: Development and Operation of Urban Ice and Snow Complexes

14:30  15:00

Case Study: Operational Layout of Scenic Ski Resorts

Speaker: Mr. Yan Cheng

Vice President, Xiling Snow Mountain Ski Resort

15:30  16:00

Cross-sector Community Collaboration: Fitness + Skiing

16:00  16:30

Cross-sector Community Collaboration: Diving + Skiing

*The specific schedule is subject to on-site announcements.

 Strategic Partner: China Ski Industry Alliance (Golden Snowflake Ski Industry Alliance)

 Media Partners: Ski Resort Guide, MAX Outdoor, SKI

ISPO Beijing 2019 15th Anniversary ― Big party, bigger scale, more excitement in store!