Recently, a “wave of joy” has swept across Douyin. The #HappinessTogether challenge, hosted by OCT Group, attracted numerous participants as soon as it launched, with popularity soaring. Within a week of its release, the topic surpassed 100 million views, exploring the joyful meaning of travel together with the entire online community. ...
Everyone used their creativity to interpret what “happiness together” means with family, friends, and loved ones, turning many OCT-owned viral tourist spots—those with over 10 million views on Douyin—into seas of joy. People flocked to these attractions in groups to check in and share happy moments.
![[Seven Days, 130 Million Views: OCT’s Douyin Debut Goes Viral]](/travel/pic/20181119/e3ba968edfe1e32b9186668bda42978d.jpg "[Seven Days, 130 Million Views: OCT’s Douyin Debut Goes Viral]")
(1) Win prizes worth thousands while traveling and sharing on Douyin
Still just scrolling through Douyin at home? Why not go on a fun trip, shoot a cheerful Douyin video, capture 15 seconds of beautiful moments, and even take home an iPhone XS?
Instant cameras to capture travel joys anytime, Beats urBeats3 in-ear headphones for lossless music, Dyson hair dryers that flood trendsetters’ social feeds—if you join OCT’s #HappinessTogether Douyin challenge, you can not only record the happiness in life but also get real rewards. One lucky winner will take home an iPhone XS worth ten thousand yuan.
The rules for joining the OCT Douyin challenge are simple. From November 9 to November 30, all Douyin users need to use the same music as the demo video, shoot a Douyin short video, and add the #HappinessTogether hashtag to participate. The draw will take place on December 5, 2018, and winners will be selected based on the relevance of their videos to the theme and the number of likes, among other criteria.
It is understood that the purpose of OCT’s #HappinessTogether Douyin challenge is to inspire Douyin users to record their wonderful travel experiences more creatively. With the crisp autumn air perfect for travel, hurry to see the millennia-old charm of Dali in the colorful clouds of Yunnan, experience the laid-back life of Anren Ancient Town in Chengdu, or enjoy a thrilling time at Happy Valley destinations across the country... And don’t forget to use Douyin to capture your wonderful travel memories and the beautiful life at OCT.
(2) Create and embrace a better life
Happiness Together—this is both the hashtag for the Douyin challenge and the theme of this year’s OCT tourism extravaganza: the OCT Cultural Tourism Festival.
As a nationwide tourism IP spanning east to west and covering over 50 cities with more than 200 activities, from October to November 2018, the OCT Cultural Tourism Festival coordinated over 100 theme parks, natural attractions, characteristic towns, beautiful villages, themed hotels, cultural performances, holiday resorts, and art and ecological venues under the OCT Group. It also planned more than 200 diverse activities, including scenic spot events, art exhibitions, and performance programs, delivering a splendid cultural and tourism experience to people across the country.
Nationwide, seven Happy Valleys launched over 10 activities such as the International Magic Festival, Trendy Play Festival, Holy Night Carnival, Ice and Fire Carnival, and International Street Art Festival; in Shenzhen, Splendid China and Window of the World hosted highly engaging events like the Australian Carnival and International Stress Relief Festival; in Xi'an, OCT collaborated with Fengdong Agricultural Expo Park to launch a large-scale cultural tourism festival, “Autumn Fun in Fengdong · Colorful Rural Joy”; in Chengdu, there were events like the Chinese Cheongsam Show in Anren Ancient Town and the First China Hakka Culture Festival in Luodai Ancient Town...
This OCT Cultural Tourism Festival started with tourism but went beyond it—not only bringing OCT’s unique creative culture and joyful experiences to visitors, but also extending beyond scenic areas into communities, hotels, art venues, villages, and ancient towns, creating a grand festival that interacts with residents, shares with citizens, and leaves tourists enchanted.
Not long ago, OCT just celebrated its 33rd birthday. Over the past 33 years, OCT has grown alongside the development of China’s tourism industry—from miniature landscape-themed parks like Splendid China and Window of the World, to interactive experience-based Happy Valley chain theme parks, then to eco-tourism resorts, urban entertainment complexes, and further to the development of all-for-one tourism, characteristic towns, and beautiful villages—continuously offering the Chinese people richer and higher-quality tourism products and services.
In this new era of mass tourism and all-for-one tourism, and in the new era of integrated cultural and tourism development, fulfilling people’s aspirations for a better life has become an undeniable historical mission for the cultural tourism industry. We look forward to this upcoming nationwide wave of joyful tourism from OCT bringing higher-quality tourism products and services to people across the country this golden autumn—not only allowing visitors to walk amidst beautiful scenery, but also spreading the advanced culture that embodies the nation’s longing for a better life.