Recently, Xiaomi Youpin launched a new jacket — the Zhaofeng eVent 3-in-1 Jacket — in collaboration with eVent, a brand under the U.S. (GE) General Electric company. As is well known, eVent is one of the world's top waterproof materials, matching the performance of Gore-Tex used by another premium outdoor brand. With its own R&D capabilities, the company that partnered with the internationally renowned outdoor brand eVent to develop high-tech, high-performance jackets for China’s outdoor market is — Zhaofeng Outdoor.
Zhaofeng Outdoor has a simple yet profound goal: to provide highly cost-effective products from the user’s perspective, similar to Xiaomi’s values. Currently, many people consider windproof, waterproof, breathable, and warm basic features when choosing a jacket, but the 3-in-1 design is convenient, removable, suitable for various scenarios, and durable against dirt and wear — precisely why it is recognized and chosen by the market beyond just professional outdoor enthusiasts. But to deliver an even better experience, Zhaofeng continuously optimizes product performance. The Zhaofeng eVent 3-in-1 Jacket uses eVent fabric, which performs excellently in waterproofing and breathability, along with the super-fiber PrimaLoft as the lining.
Adopting the world’s top-tier tech fabric—eVent, rivaling the robust performance ofGore-texfabric
eVentIts outstanding breathability and waterproofness are widely acknowledged in the industry, and its “Direct Venting Technology”iseVenta cutting-edge innovation,which isachieved throughePTFEa membranethat significantly enhances the product’swindproof, waterproof, and breathable properties. Traditional jackets usePUcoatingsthat hinder moisture release and breathability,are prone to cracking and have poor waterproofing.Therefore, the use ofDV Alpinethe fabric’s countless micro-porous air channels delivers excellent active moisture-wicking capabilities (eVentofficial data shows15000g/3〖/span>/24hr). This system consists of“a climate layer,”a water-repellent layer, a drainage layer, and a moisture-absorption layer. Once sweat accumulates on the surface of the moisture-absorption layer, it is immediately drawn out by the layer without delay. High-performance airflow conducts efficiently, allowing users to feel dry and comfortable. Most importantly, it ensures excellent drainage whilemaintaining body warmth.
Zhaofeng’seVentexploratory endeavor not only seeks to push ZhaofengeVentThe all-in-one waterproof and breathable jacket is crafted as a high-performance, cost-effective piece of high-tech outdoor gear. It also aims to showcase the culture of domestic outdoor brands and holds significant importance in accelerating the development of outdoor culture, improving the quality of domestic outdoor products, and promoting the internationalization of Chinese outdoor brands.
Exclusively used by the U.S. militaryPrimaloftLining,Exceptional warmth retention even when soaked with water
The top-tier choices for outdoor activities are widely acknowledged,PrimaLoftand this type of ultra-fiber material is undoubtedly the preferred option.PrimaLoftThis type of ultra-fiber material is undoubtedly the preferred choice, thanks to its three key characteristics:namely being lightweight—with 90% of its volume composed of air; being dry—with extremely strong moisture resistance; and being compact—folding into a small size for easy storage. As a result, it offers the softness, warmth, and lightness of down while also providing moisture-proof properties. The latest Primaloft fibers can achieve the warmth equivalent to 750-fill down, with millions of air pockets suspended within the fiber mesh in the woven insulation layer. Water droplets are unable to penetrate the fibers due to surface tension, allowing it to dry quickly in damp conditions and resist water exceptionally well. Even when thoroughly soaked, it continues to deliver outstanding warmth. What’s truly remarkable about Primaloft is not just its dryness, but its ability to maintain excellent thermal performance even when drenched—this is one of Primaloft’s most impressive strengths and a core reason why it’s used by the U.S. military.
Designing products based on user needs to deliver a sense of quality and trust
The ZaoFeng eVent jacket not only integrates two cutting-edge technologies—the world-class eVent fabric and the U.S. military-grade Primaloft lining—but also showcases thoughtful craftsmanship in every detail. Its fully taped seams and YKK waterproof zippers enhance waterproof performance, while the extended brim and adjustable cuffs improve wind and rain resistance. Underarm ventilation zippers allow for better temperature regulation based on weather conditions. With such high-end materials and a deep understanding of user needs, the ZaoFeng eVent jacket is suitable for both professional outdoor activities and everyday work or leisure wear. “Designing products based on user needs, delivering a sense of quality and trust, and bringing joy to more users”—these are the core philosophies of ZaoFeng Outdoor. It is these principles that have earned each of their products high praise among users.
Striving to build a truly youthful, energetic, and product-focused domestic outdoor brand
Founded just two years ago, ZaoFeng Outdoor’s founder, Wu Tingbin, was among the first dozens of employees at Xiaomi and was deeply influenced by Xiaomi’s philosophy of “providing great products at fair prices.” He carries this belief into his pursuit of ZaoFeng products, firmly committed to offering users genuinely valuable items. The ZaoFeng Outdoor team is a group of professionals dedicated to innovation and excellence. The seasoned product manager, with over a decade of experience in the outdoor gear industry, has precise control over product quality. The visual designer, formerly from the Da Xiang brand, has an acute understanding of young consumers’ needs. As an avid outdoor enthusiast himself, Wu Tingbin is passionate about activities like mountaineering and skiing. As a power user of outdoor gear, he understands the performance expectations of outdoor enthusiasts and recognizes many areas where outdoor products can be improved. That’s why he is committed to integrating more “technology” into the products, striving to create a company that’s cool in the eyes of both Mi Fans and outdoor lovers.
Therefore, his vision for the brand has never been confined to a single point. Leading the ZaoFeng team, he shows everyone the future. Currently, ZaoFeng Outdoor offers not only eVent jackets but also camping tents, ultra-light down sleeping bags, sleeping mats, and other outdoor gear. These products are sold on Xiaomi Youpin, where their quality control and design have earned recognition from Mi Fans and premium e-commerce enthusiasts. At the same time, ZaoFeng Outdoor has gained the trust of overseas users and is gradually expanding its international channels. ZaoFeng Outdoor encourages young people to “go out” and actively incorporates “high-tech” features into more outdoor products, aiming to provide explorers and sports enthusiasts with truly comfortable, high-quality, and cost-effective gear. ZaoFeng hopes to introduce users to more advanced technologies in the market and become a truly youthful, energetic, and dedicated Chinese brand in the outdoor industry.