On December 22, 2011, the BLACKYAK (Burayak) 2012 Autumn/Winter Product Order Fair kicked off in Beijing, continuing the concept of "Fashion Meets Technology" from the 12SS collection. This order fair was themed "HIDDEN TREASURE Fashion? In Authenticity," interpreted through three core elements: Smart Technology, Characterize individuality, and Minimalism new simplicity. It goes beyond simply applying functional materials to products; we place greater emphasis on the product experience brought by uniquely creative functional designs. While benefiting from functional support and protection, users also enjoy special convenience and pleasure. At the same time, it rejects being lost in monotonous styles and resists having one’s individuality stripped away by clothing. With the simplest exterior design, it achieves the most perfect style presentation—subtle yet powerful. It not only highlights functionality, taste, and value but also showcases an understated, perfect, and elegant refined temperament.
