A Decade of Devotion – A Review of GARMONT’s 10th Anniversary in the Chinese Market (Part 4)

 
 GARMONT is a Unique Italian Brand (Dealer for 10 Years, Shenzhen Fire Fox Hu Yan Yong)
We are among the earliest GARMONT dealers in China. Some customers who tried GARMONT products became loyal users. As an Italian brand, GARMONT has its unique qualities and is one of the few brands focused solely on outdoor retail. The GARMONT China team has maintained steady and reliable characteristics. As a professional outdoor brand, we wish GARMONT continues to protect the feet of more outdoor enthusiasts, helping them walk better and go further.
GARMONT Has Won Us Countless Customers (Dealer for 10 Years, Jinan Firebird Outdoor Jiang Wei)
Over the past ten years, Firebird Outdoor has always had a steadfast companion – GARMONT. When we first partnered with GARMONT ten years ago, under the guidance of General Manager Cheng, we stepped into the world of outdoor. Over the years, GARMONT’s excellent quality, unique design, and comprehensive after-sales service have won us countless customers. We firmly believe that in the next ten years and beyond, GARMONT will reach even greater heights.
       As Far as the Road Goes, We’ll Go That Far (Dealer for 8 Years, Wuhan Shennongshi Ni Bo)
Eight Years: I Started Wearing GARMONT Myself, Then Began Selling It I’ve been involved for about eight years. Initially, when GARMONT first entered the domestic market, I started wearing their shoes myself. After feeling how great they were, I began selling them. I started working with GARMONT around 2004. I attended the first ISPO China show, where GARMONT was also present. In the early days of entering China, GARMONT had strong sales performance and highly functional products. Nowadays, it seems to focus more on volume, but GARMONT still retains its outdoor series style, such as climbing and hiking products.
A Few Years After Entering China, GARMONT Was Taken Over by Toread, Then Recovered Under New Leadership After GARMONT entered China, it was briefly managed by Toread, which held a stake for some time. For reasons unknown, both sales and product quality, as well as after-sales service, declined somewhat. It wasn’t until Mr. Ren took over GARMONT that things started improving again. Personally, I feel the current product positioning has some issues—the professionalism isn’t as strong as before, though the styles are still good. I hope they can enhance the professional aspect. GARMONT sells very well in our store, with timely supply. For example, this year a customer came to buy shoes but needed to leave for a business trip the next day. Suddenly, we didn’t have his size. We contacted Beijing, and although it was after work hours, the GARMONT salesperson immediately coordinated with the warehouse and courier. The shoes arrived within a night, and the customer left happily wearing them the next day.
It’s GARMONT’s 10th Anniversary – Let’s Walk Together as Far as the Road Goes
       The Most Resilient Footwear Brand in Henan’s Outdoor Circle – GARMONT (Dealer for 5 Years, Zhengzhou Minglang Cheng Kai)
I’ve Always Been Devoted to GARMONT Our company’s first footwear brand was GARMONT, which I strongly recommended. Over the years, we’ve adjusted many brands, but GARMONT has stayed with us all along. Its strong brand recognition, excellent production technology, and unique design philosophy have not only brought us economic benefits but also earned us an outstanding reputation in the market. As the most resilient footwear brand in Henan’s outdoor circle, we will continue to partner with GARMONT.
       Comprehensive Support Helps GARMONT Thrive Locally (Dealer for 5 Years, Changzhi Xingzhi Outdoor Store)
With Support from All Angles, GARMONT Has Become a Local Favorite As our company grows, so does the reputation of GARMONT footwear in the outdoor community. Our small store has expanded, and GARMONT has become well-known here. The company provides comprehensive support in every way—training employees, printing product brochures, boosting sales, and resolving after-sales concerns to put customers at ease. Whether big or small issues, they are all addressed thoroughly, helping more everyday consumers get to know and trust GARMONT footwear.
     Service Has Become Another Brand of GARMONT (Dealer for 5 Years, Benxi Wind Child Outdoor Wu Chang Ge)
What Impresses Me Most Is GARMONT’s Focus on Quality Over Price What stands out most to me is that GARMONT wins through quality, not price. I’ve been wearing GARMONT for six years. During those years, I’ve hiked through the gorges of Southern Taihang in spring, trekked in Yading in summer, visited the Taklamakan Desert in autumn, and walked in Changbai Mountain and Wangtiane in winter—all while experiencing GARMONT’s exceptional quality firsthand. I’ve sold GARMONT for five years, working with several supervisors from Shalangduoji, from Wang Xin Zhi to today’s Li Rong Rong. They’ve all been invaluable helpers and advisors for us dealers. Their trust in us mirrors the trust we place in GARMONT footwear, allowing us to sell with complete confidence. Service has become another brand of GARMONT. Today, in Benxi, GARMONT has become a symbol and benchmark of quality.
Great Products and Strong Support (Dealer for 4 Years, Inner Mongolia Shazhou Outdoor Zang Rui Jun)
Every Time I Hear Customers Praise GARMONT, I Feel Fulfilled Every time I hear customers praise GARMONT footwear or see so many pairs at club events, I feel deeply satisfied. This is the result of GARMONT’s focus on outdoor functionality and practicality, as well as the ongoing support from Beijing Shalangduoji—such as free gifts and exchange services for dealers.
       Quality, Pricing, After-Sales, and Team Are All Excellent (Dealer for 4 Years, Xinjiang 5445 Ma Zhi Jun)
Since Starting to Sell GARMONT in Late 2007 I’ve been selling GARMONT for about four or five years since late 2007. I’ve always felt GARMONT is a great product—with high cost-performance, especially for those in the outdoor industry. As an imported brand, its pricing is still quite reasonable, yet the product quality is excellent. Both after-sales and promotional support are solid, and the sales team is diligent. I hope they keep improving. There’s a lot of pressure, but I hope they can turn that pressure into motivation.
        From Tentative Sales to Monthly Doubling (Dealer for 2 Years, Liaoning Anshan Xiuyan County Pioneer Outdoor Wang Guo Wei)
Two Years: First Encounter with GARMONT at ISPO Two years: I first encountered GARMONT at the ISPO show, learning about the brand’s history and development for the first time. I had reservations about carrying the brand because its pricing might not suit my local market, and sales could be challenging. But its asymmetrical five-point design really intrigued me. After discussing my situation, the company agreed to let me try selling as a third-tier dealer. Over these two years of brand promotion, GARMONT has become a recognized name in our county—many people proudly claim to own a pair of GARMONTs.
It’s Even Become a Status Symbol From government officials and corporate executives to working-class individuals and small business owners, GARMONT has become a status symbol. This is inseparable from the strong support of brand distributors. When recommending GARMONT to customers, my proudest selling point is that if there’s any leakage or quality issue, the manufacturer takes full responsibility. The advanced design and excellent after-sales service have led to monthly doubling of GARMONT sales. It’s also a sales miracle in my store.
       GARMONT Brings Me More Than Profit – It Brings a Mindset and Philosophy (Dealer for 2 Years, Jiagedaqi North Latitude 53° Zhao Yi Zhong)
When I Opened My Shop in Late 2009 During the product selection phase, based on my years of experience and advice from industry seniors, I chose Italian brand GARMONT as my top footwear pick. The industry holds GARMONT in high regard, with excellent word-of-mouth. After nearly two years of promotion and sales, GARMONT has gained recognition and love from outdoor enthusiasts in our region. Wearing GARMONT has become a fashion statement, a symbol of high living standards, and a representation of a positive, upward lifestyle. GARMONT brings me more than profit—it brings a mindset, a philosophy, and hope.
       Helping More Customers Fall in Love with GARMONT (Dealer for 4 Years, Kunming Shuntu Outdoor Products Store Liu Xia)
       At Kunming Shuntu Outdoor Products, a large family of outdoor brands, we’ve had the honor of getting to know and understand GARMONT, a well-established Italian brand with a long history. Through our guidance and introduction, more customers have come to know about it as well. Whenever a customer walks away with a satisfied smile after purchasing a pair, we share in their joy. Thanks to its excellent quality, craftsmanship, stylish designs, and affordable prices, GARMONT is highly attractive to consumers. Add to that a warranty card, which offers them even greater assurance and boosts the company’s credibility.
       In the new year, we hope GARMONT will showcase more new products to consumers, attracting an ever-growing number of loyal customers. We also look forward to advancing together with GARMONT in our future collaboration with Shuntu Outdoor Products, striving for shared success and brilliance ahead.