SALEWA (Shalawa) Brand Sanlitun Flagship Store Christmas Promotion

       On December 2, 2011, SALEWA (Shalawa), a world-renowned outdoor sports brand with 76 years of history, opened its fourth flagship store in Beijing at Sanlitun Shimao Department Store to welcome Christmas shoppers. Prior to the opening, Inspiration Outdoor Trading (Beijing) Co., Ltd. specially invited Ms. SUSY, the visual image manager from the Italian headquarters, to provide staff training on store image. In March next year, SALEWA (Shalawa)’s new flagship store at Indigo Mall on Beijing’s Jietai Road will also open to the public.

 

       Company Introduction
       Inspiration Outdoor Trading (Beijing) Co., Ltd., English name: Inspiration Outdoor Trading (Beijing) Ltd., was established in 2010 as a China-Hong Kong joint venture company registered under the laws of the People’s Republic of China. The company has eight departments: marketing, business development, sales management, service training, product R&D and procurement, logistics, finance, and human resources & administration, all operating under modern and professional management. The company’s management team possesses extensive international brand management experience and has held senior executive positions in well-known global brands. It boasts a vast and mature commercial and PR network capable of rapidly expanding business nationwide. With over 12 years of retail management experience, the company excels in building frontline sales teams and delivering top-quality service. It is skilled in planning diverse and impactful marketing campaigns and adopts an international perspective and communication approach.