On January 1, 2012, Pureland, a long-time friend of the Asia Outdoor Show, officially launched its new brand logo. The new logo combines an abstract frog-claw design with the brand name. The overall design is simple, stylish, and bold, delivering a strong visual impact befitting an international brand.
It is reported that the frog-claw design is inspired by tree frogs found in tropical and subtropical regions of Asia and Africa. In the survival struggles of the primeval jungle, tree frogs demonstrate agile movements, calm judgment, and masterful camouflage abilities, forming a community known for its intelligence, competence, and fearlessness in the face of challenges. The vivid and concise frog claw vividly conveys the brand’s core philosophy of “courage and wisdom,” while also symbolizing the desire to seize beautiful moments, grasp a bright future, and pursue a new way of life. In addition, the new logo has also redesigned the Pureland letters, removing the excessive curves from the old logo to express a concept of easygoing, free, and light outdoor living.
As a long-time friend of the Asia Outdoor Show, Pureland has appeared at the event multiple times with exhibition booths exceeding 100 square meters, becoming a highlight among domestic outdoor brands. We believe that with the launch of the new brand logo, Pureland’s product positioning and quality will also be significantly upgraded. The Asia Outdoor Show looks forward to witnessing its qualitative leap together with its many devoted fans.
