The SALEWA brand once again partners with ISPO CHINA 2012

       SALEWA, an international top-tier outdoor brand with 76 years of history dedicated entirely to mountaineering and exploration, carries the assurance of precision, reliability, and high quality through its German heritage, while its Italian management team infuses the products with elements of freedom, passion, fashion, and taste. Following the Munich exhibition, the SALEWA brand will make its appearance at ISPO CHINA 2012 in Beijing with a brand-new look spanning over 150 square meters (Booth No. 3.505). The five major product lines offered by SALEWA, providing everything from professional to casual gear—the AlpineXtrm PRO (Professional Extreme Mountaineering Series), AlpineXtrem (Extreme Mountaineering Series), Alpine Active (Active Mountaineering Series), 5C (Five Continents, Urban, Travel, and Casual Series), and LA MANO (Fashion and Climbing Series)—will all be showcased at ISPO CHINA 2012 in Beijing. We look forward to sharing them with you.

 

       No matter where in the world, our R&D team works continuously with professional athletes to explore the most extreme and harsh environments on Earth. Based on these experiences, we utilize the best and latest fabrics and technologies to develop fully reliable, all-weather, and full-range functional products that offer explorers the safest and most comfortable protection. The mountaineering boots with a “100% BLISTERFREE” guarantee, and the revolutionary MONTION FIT backpack system that fits the body more closely—the motto “half the weight, double the strength” perfectly embodies SALEWA’s consistent philosophy of lightweight design…
       In 1982, SALEWA accelerated its global business expansion, gradually establishing a sales network across multiple countries and regions in Europe, Asia, the Americas, and Oceania. With its outstanding quality and continuously improving professional performance, SALEWA became the fastest-growing professional outdoor brand in the market at the time, achieving high brand recognition and a strong reputation worldwide. In 1990, following the acquisition of SALEWA by the Italian Ober Alp Group, the brand’s characteristics were further enriched. The German heritage instilled precision, reliability, and high quality, while the Italian management team added elements of passion, fashion, and taste. Entering the new century, the development of the SALEWA brand reached unprecedented heights. While expanding its business, the brand also focused on global sustainability, with the research and application of various eco-friendly materials fully reflecting its social responsibility.
       In 2010, Inspiration Outdoor Trading (Beijing) Ltd. became the sole distributor of the SALEWA brand in China, marking the eagle of SALEWA spreading its wings once again.

       Booth No.: 3.305
       February 22–25, 2012, China National Convention Center, Beijing, 8th Asia Outdoor & Fashion Exhibition
       Inspiration Outdoor Trading (Beijing) Ltd., Room 2312, Block B, Pengrun Building, No. 26 Xiaoyun Road, Chaoyang District, Beijing, China
       Tel:+86 10 84584550/51/23/79 Ext.812  Fax:+86 10 84584552 
       Email:noe@ins-jv.com