Professor Zhao Liqun has published over ten books in fields such as statistics, accounting, and finance, and has taught at prestigious institutions including the School of Business at East China University of Science and Technology and the School of Management at Fudan University. During his lecture, he began by analyzing China’s current macroeconomic environment and offered insights into the economic outlook for 2012. He emphasized that in the context of the financial crisis, only by establishing the right "financial strategy" can companies achieve their overall corporate strategies, thereby creating value. He also expressed the financial strategy philosophy of "strategy first, profit maximization, cash is king, and value maximization."
After listening to the lecture, many guests were deeply moved, considering the Kolumb (Golonbu) Forum highly valuable and very helpful to them, and they look forward to reuniting at the next forum.
"Seize Opportunities, Achieve Rapid Growth" is not only the theme of this forum but also the aspiration that the Kolumb (Golonbu) brand holds for itself and its partners. With the collaborative efforts of all parties, the Kolumb (Golonbu) brand is confident in seizing the development opportunities in the outdoor industry, continuously improving the Kolumb (Golonbu) brand, achieving the goal of becoming China’s top outdoor gear brand, and enabling everyone to enjoy the joy of the outdoors.