From January 19 to 22 local time in the United States, the 2012 Salt Lake City Winter Outdoor Show was held at the Salt Palace Convention Center in Salt Lake City, covering an exhibition area of 50,000 square meters. The Salt Lake City Outdoor Show was first established in 1981, and this year marks its 31st anniversary.
Nielsen Expositions, the organizer of the Salt Lake City Outdoor Show, hosts 40 exhibitions each year, among the most well-known being the Salt Lake City Outdoor Show, Interbike Bicycle Show, ASD/AMD Trade Show (U.S. extreme sports and action sports trade show), and the Health & Fitness Business Expo. In the second quarter, Nielsen Expositions reported an 8% year-over-year increase in total revenue, with exhibition division revenues totaling $1.4 billion. Below are the new products showcased by various brands at the 2012 Salt Lake City Winter Outdoor Show:
Columbia Fashion Show