GORE CHINA (Gore China) and SALEWA CHINA (Salewa China) brands recently jointly announced that starting from November 2011, SALEWA CHINA (Salewa China) has become a strategic partner of Gore Company in China. Gore Company will provide SALEWA CHINA (Salewa China) brand products with high-quality GORE-TEX ?/FONT>brand professional fabric. The two parties are working together to promote the sustainable development of China's outdoor industry.
Gore Company is a world-renowned manufacturer of outdoor fabrics, and GORE-TEX ?/FONT>fabric is widely used in the production of clothing and footwear that are functional, protective, and fashionable, making it the most durable waterproof, windproof, and breathable fabric product in the world. Gore Company has always attached great importance to the Chinese market, and by cooperating with professional outdoor equipment manufacturers, it provides high-quality products to a wide range of outdoor sports enthusiasts, enjoying a very high reputation among them.
SALEWA, a world-class outdoor sports brand originating from Germany with a 76-year history, has been committed to product research and development and technological innovation since its establishment. Many of its products have become industry standards for lightweight design, quickly establishing itself as an innovator in mountaineering equipment and dominating the mountaineering and exploration market. In 1978, SALEWA became one of the first brands to adopt GORE-TEX ?/FONT>fabric. Four years later, its sales network had spread to multiple countries and regions across Europe, Asia, the Americas, and Oceania, making it the fastest-growing professional outdoor brand on the market at the time. In 1990, the Italian Ober Alp Group injected fresh elements of freedom, passion, fashion, and taste from its Italian management team into SALEWA’s rigorous, reliable, and high-quality German heritage.
No matter where in the world, SALEWA’s R&D team combines the experiences of professional athletes exploring the harshest and most extreme places on Earth, using the best and latest fabrics and technologies to develop fully reliable all-weather, full-range functional products, providing explorers with the safest and most comfortable protection. In 2010, Inspiration Outdoor Trading (Beijing) Ltd. became the general agent for the SALEWA (Salewa) brand in China, continuing its brand mission to provide Chinese outdoor enthusiasts with five major series of products ranging from professional to casual: alpineXtrem pro (professional extreme mountaineering series); alpineXtrem (extreme mountaineering series); Alpine Active (sport mountaineering series); 5Continents (five continents, urban, travel, casual series); LA MANO (fashion and climbing series).
With the rapid development of the outdoor industry, the cooperation between Gore Company and the SALEWA (Salewa) brand will provide outdoor activity enthusiasts with even higher-quality products and a better outdoor experience.