Recently, the China Horse Fair (CHF) and the Dubai International Horse Fair (DIHF) established a partnership. CHF will leverage DIHF’s international marketing channels to broaden the promotion of the event.
Since 2008, when CHF first entrusted the UK-based Tarsus Group with overseas marketing, the fair’s international visibility has continued to grow. The number of foreign exhibitors has increased from fewer than ten to nearly one hundred, and more and more international brands are looking to use CHF as a trade platform to establish effective channels for entering the Chinese market.
On the other hand, as CHF’s international influence expands, many international professional buyers have also started to pay greater attention to the event. According to statistics, CHF has successfully hosted professional buyers from 45 countries including the United States, Canada, Australia, New Zealand, Egypt, Cameroon, Libya, Mexico, Argentina, Cuba, Germany, the Netherlands, France, Ireland, Spain, Portugal, Italy, Hungary, the United Kingdom, Sweden, Turkey, Russia, Belgium, Finland, Japan, Indonesia, Iran, Mongolia, South Korea, Thailand, India, Malaysia, Saudi Arabia, Uzbekistan, Singapore, the UAE, Pakistan, the Philippines, Iraq, Uruguay, Norway, Nepal, Chile, Poland, and Jamaica for visits, negotiations, exchanges, and procurement.
Many companies in the horse industry have noted, “The China Horse Fair continues to grow in scale, scope, and global recognition, providing us with a larger, broader, and more comprehensive platform for exchange.”
On the other hand, as CHF’s international influence expands, many international professional buyers have also started to pay greater attention to the event. According to statistics, CHF has successfully hosted professional buyers from 45 countries including the United States, Canada, Australia, New Zealand, Egypt, Cameroon, Libya, Mexico, Argentina, Cuba, Germany, the Netherlands, France, Ireland, Spain, Portugal, Italy, Hungary, the United Kingdom, Sweden, Turkey, Russia, Belgium, Finland, Japan, Indonesia, Iran, Mongolia, South Korea, Thailand, India, Malaysia, Saudi Arabia, Uzbekistan, Singapore, the UAE, Pakistan, the Philippines, Iraq, Uruguay, Norway, Nepal, Chile, Poland, and Jamaica for visits, negotiations, exchanges, and procurement.
Many companies in the horse industry have noted, “The China Horse Fair continues to grow in scale, scope, and global recognition, providing us with a larger, broader, and more comprehensive platform for exchange.”
As China’s largest professional trade exhibition in the horse industry, CHF’s collaboration with DIHF represents a powerful partnership. With broader international promotional efforts, the sixth China Horse Fair (CHF 2012) is expected to achieve even greater global recognition.