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The Constellation Outdoor Theme Shopping Mall is set to debut in Beijing's core urban area.

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — With a construction area of 18,000 square meters, the Constellation Outdoor Theme Shopping Mall spans from the basement level to the fourth floor above ground. It primarily features outdoor products and popular outdoor-related merchandise, along with a small outdoor cinema, an outdoor experience zone, a product repair center, specialty dining options, and a multifunctional hall suitable for hosting salons...
The Constellation Outdoor Theme Shopping Mall is the first large-scale shopping mall in Beijing themed around the outdoors. Previously shrouded in mystery, it will now make its high-profile debut at the International Outdoor Exhibition held at the China National Convention Center. Its scale, business model, and operational philosophy are expected to become key points of interest for brand merchants.

It is understood that the Constellation Outdoor Theme Shopping Mall is self-owned property and will soon begin renovation while simultaneously launching tenant recruitment. Its construction area18,000square meters spans from the basement level to the fourth floor above ground. It primarily features outdoor products and popular outdoor-related merchandise.,Additionally, it willinclude a small outdoor cinema,an outdoor experience zone, a product repair center, specialty dining, and a multifunctional hall for hosting salons. It is believed thatonce completed, the Constellation Outdoor Theme Shopping Mall will become a flagship of Beijing’s outdoor culture and lead the new trend in outdoor product shopping.

      The Constellation Outdoor Theme Shopping Mall is located in a prime central area of the city, adjacent to the Wangfujing commercial district.Situated at the golden hub where Dongsi North Street intersects with Chaonei Street, it enjoys exclusive access to the subway5Line,6Line,8Line, and is in close proximity to Subway Lines 1 and 2. Together with dozens of bus routes, it forms a fast and efficient transportation network.The convenient transportation brings substantial foot traffic to theConstellation Outdoor Theme Shopping Mall.brings in a large volume of visitors.    

TheConstellation Outdoor Theme Shopping Mallis located in an area that can be described as the heart of the capital government, surrounded by institutions such as the Central Organization Department and the State Council Information Office.220government agencies are gathered nearby. In addition, numerous500leading enterprises and large groups, including the headquarters of Sinopec and PetroChina, are clustered in the area. The abundant customer resources give the ConstellationOutdoor Theme Shopping Mallan unparalleled locational advantage.

The ConstellationOutdoor Theme Shopping MallFeatures such as "self-owned property," "large scale," and "comprehensive product offerings" still do not fully illustrate the advantages of the ConstellationOutdoor Theme Shopping Mall.TheConstellation Outdoor Theme Shopping MallThe biggest highlight will be the “Perfect Experience,” where consumers will gain an understanding of outdoor products, experience outdoor culture, enjoy outdoor scenario-based interactions, and receive premium service experiences at the OrionOutdoor Theme Shopping Mall.They will also engage in product awareness, cultural immersion, situational experiences, and high-quality service.

Of course, the OrionOutdoor Theme Shopping Mallhas also fully considered the different needs of brands and dealers, adopting flexible cooperation models with brand partners—undoubtedly bringing convenience to the operations of numerous brands and dealers.

The Orion Outdoor Theme Shopping Mall is committed to becoming the headquarters for flagship stores, image stores, and standard stores of outdoor brands in Beijing. It is dedicated to building a platform for communication among outdoor professionals and creating a shopping and learning paradise for outdoor enthusiasts. Once completed, the Orion Outdoor Theme Shopping Mall will bea gathering place for outdoor enthusiasts, a capital of outdoor shopping, a haven of culinary delights, and a hub for outdoor culture and art.

With a brand-new business model, unique innovative concepts, and an advanced management team, the Orion Outdoor Theme Shopping Mall is sure to inject new vitality and character into the outdoor industry, bring new changes and prosperity to the Dongsi area, and deliver greater benefits and added value to brands.

2012From4[year]2013to4[year], the Orion Outdoor Theme Shopping Mall will collaborate with professional outdoor websites and media to host a large-scale environmental protection event called----“Green Mountain Action” twice a month. This initiative will mobilize outdoor enthusiasts to clean up trash along hiking trails around Beijing and nearby areas, engaging a wide range of outdoor and environmental advocates in the Beijing region. Its goal is to promote environmentally friendly and harmonious outdoor lifestyle values.

 



 

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