Exclusive Interview with SALEWA Asia Customer Manager Florian Miguet

　　1935 year, SALEWA founded in Munich, Germany. The founder was the then president of the equestrian equipment association. Starting from producing leather goods, the brand has developed into offering various products such as gear, clothing, and footwear. As a new player in the Chinese market, during this ISPO Beijing exhibition, the Greenfield editor interviewed the SALEWA Asia Customer Manager, Florian Miguet and through the conversation, we learned that SALEWA initially the focus was on the technical and functional aspects of gear, 80 and after achieving great success in the [19]80s, the product line gradually expanded. The first official store in the Chinese market opened on 2011 year 1 month 23 day. SALEWA Currently, there are over 30 stores nationwide, with plans to add 4---6 new stores each month going forward.

 

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