From February 22 to 25, 2012, ISPO BEIJING 2012, the eighth edition of the Asia Outdoor Trade Show and leading sports trend indicator in the Asia-Pacific region, was successfully held at the Beijing National Convention Center. The most competitive domestic outdoor gear brand, Kolumb (哥仑步), took a unique approach by bringing the “Kolumb Light Outdoor Ship” into the ISPO exhibition hall. With its distinctive branding and charm, it attracted a large number of visitors, as well as special attention from nearly 100 media outlets including CCTV Sports Channel, Outdoor China, China Travel News, and China Garment Network, once again becoming a highlight of the ISPO exhibition.
Visitors queueing to board the ship
As a gesture of gratitude to the market and in appreciation of the audience's attention and support, the Kolumb (哥仑步) brand carefully prepared a gift for every visitor who came to the booth and participated in the lucky draw, ensuring that they left satisfied after coming with high expectations—further winning favor in the market.
Rather than saying that travel is about discovering a new world, it is more about discovering a new self. ISPO BEIJING 2012 was an important port of call in the journey of the “Kolumb Light Outdoor Ship.” It will set sail again, carrying endless longing for the distance and the future, and embark on a journey of inner discovery together with outdoor enthusiasts across the country.