The reason we love to be on the road is the endless beautiful scenery, and every journey brings our dreams closer to reality. As the annual grand event for outdoor enthusiasts, the 2012 Gore-Tex™ Outdoor Dreams Realization Campaign is in full swing, and the February monthly champion plan has just been released.
Li Ming, team leader of the 2011 trekking group champions, during an expedition
Join the Outdoors and Reach New Heights Together
In a random interview with reporters, many sports-loving consumers expressed both a longing for and a sense of awe toward outdoor activities. Some said, “Outdoor sports have a wide variety of categories and varying levels of technical requirements, so it’s hard to imagine diving straight into the thrill and charm they offer.” But in truth, outdoor sports aren’t as far off as you might think. The “Experience the Infinite – Gore-Tex™ Outdoor Dreams Realization” campaign is an initiative launched by Gore since 2007 to help those with outdoor dreams make them come true. Upholding an active and healthy outdoor philosophy, this campaign serves as a platform to select outstanding expedition plans that align with the exploration ideals of Simpson and Telman. It provides top-tier outdoor gear and financial support to Chinese outdoor enthusiasts and helps them realize their outdoor ambitions, supporting the healthy development of outdoor sports in China.
The campaign is divided into four categories based on the needs of different groups: Professional Mountaineering, Trekking & Crossing, Outdoor Travel, and Extraordinary Outdoors. Gore and its partners—Kolon Sport, Ozark Gear (Ozark), Toread (Explorer), and Black Yak (Black Yak)—provide annual champions with expedition funds and gear. Monthly champions can also win attractive prizes from adidas, Lowa, Lafuma, La new, Millet, Merrell, Northland, and Salewa.
Even if your plan didn’t win an award before, don’t be discouraged. This year, the campaign continues its cross-industry collaboration with car brand Subaru, introducing a “Subaru Special Route.” In addition to the four annual category champions, one team among all participants will receive a Subaru Forester SUV, expedition funds, and gear support from Gore and Subaru to help fulfill their dreams.
Numerous dreams of adventure are taking off—what are you waiting for? Hurry and submit your expedition plan via the official Gore campaign website, or through its sub-sites on Sina, Green Trail (Lvye), 8264, Sanfo Outdoor, Imaging Visual, NetEase, 517, Biao Network - Shenge Northeast, Yuantuo Outdoor, and KU6. It is reported that the submission deadline for expedition plans is the end of May.