Spring is here—perfect for hiking and embracing nature. To celebrate the official establishment of the Jilin Provincial Outdoor Hiking Sports Association, and in response to the national fitness program aimed at enhancing public health awareness and encouraging citizens to actively participate in physical exercise, the Jilin Provincial First Hiking Festival was held on the morning of April 21. Organized by the Jilin Provincial Sports Bureau and the Jilin Provincial Sports Activity Guidance Center, and hosted by the Jilin Provincial Outdoor Hiking Sports Association and Changchun Jingyuetan National Forest Park, the event saw Helly Hansen, a Norwegian iconic outdoor brand, as the sole outdoor gear sponsor of Jilin’s first-ever Outdoor Hiking Festival.