On April 20, 2012, Jiujiang City, Jiangxi Province, held the "Love on Mount Lu, Poetic Tour of Jiujiang" series of tourism promotion activities at the Capital Hotel in Beijing. The event also announced the launch of construction for China's first "Textbook Landscape Demonstration Base" in Jiujiang. Lvtu Travel Network provided full live coverage and transcript services for the event.
At the Beijing promotion event, the Jiujiang Municipal Tourism Bureau signed a strategic cooperation agreement with China Golden Bridge Advertising Co., Ltd. to promote Jiujiang’s tourism image on China Central Television (CCTV), entrusting China Golden Bridge with packaging and promoting the overall image of Jiujiang tourism. To effectively disseminate the tourism image through outdoor media in Beijing, the Jiujiang Municipal Tourism Bureau signed a cooperation agreement with Beijing Xumei Media Advertising Co., Ltd. to display large LED advertisements promoting Jiujiang tourism at the exit of Beijing West Railway Station. To strengthen promotional cooperation with Beijing-based travel agencies, the Jiujiang Municipal Tourism Bureau signed a strategic cooperation agreement with China National Travel Service Head Office. To achieve brand synergy, the Jiujiang Municipal Tourism Bureau and Lvtu Travel Network integrated their respective resources and signed a strategic cooperation agreement. This year, Jiujiang will use Lvtu as a high-end platform for releasing tourism information and updates, and develop the "Lvtu Travel Network - Jiujiang" destination channel into an online promotional hub for Jiujiang tourism targeting visitors. Together with Lvtu, they will organize major events such as the "Travel with Textbooks: Poetic Jiujiang" hiking enthusiasts' tour and the "In Search of Peach Blossom Spring, My Time-Travel Dream" travel aspiration campaign.