[May 15, 2012, China] The world’s leading sports brand Oakley, with its exceptional lens craftsmanship, seamlessly blends cutting-edge technology with fashion and art, dedicated to delivering consumers an entirely new high-definition visual experience and eye protection.In the early summer of 2012, Oakley makes another powerful move, leading the most popular fashion trends of the moment and bringing a refreshing visual experience in the scorching summer heat. This time, Oakley stunningly unveils five new lifestyle and casual series, whose outstanding design and premium quality ensure wearing comfort while highlighting a vibrant personality. Meanwhile, all new products’ lenses continue to feature Oakley’s top-tier professional sports technology — HDO (High Definition Optics) high-definition optics, made from Plutonite material, offering optimized visual clarity and 100% filtration of all UV rays and harmful blue light up to 400 nanometers, adding boundless confidence and ease to your summer outings.
Jupiter Squared Sunglasses
Inspiration derived from life’s details
Oakley has always been exploring new territories to find fresh sources of design inspiration. The Jupiter Squared represents a model of this innovative spirit — the metal design and rivets on the temple arms draw inspiration from the handle of a folding spring knife, marked with the Oakley emblem to symbolize its leading position in technological innovation, ensuring unparalleled comfort and clarity along with meticulous care.
The Jupiter Squared aims for perfection. Its unique stress-resistant material, O Matter memory plastic, ensures all-day wearing comfort, while the three-point fit minimizes contact points between the head and the frame, eliminating the pressure often caused by uneven force in regular frames. It also incorporates Unobtainium hydrophilic rubber, ensuring the frame stays in place even during heavy sweating.
Dispatch II Sunglasses
Interpreting classics, celebrating individuality
The classic Dispatch sunglasses have been widely popular since their launch. This time, Oakley presents an upgraded version. The Dispatch II features a reduced lens size for sleeker lines, and its temple design serves as the highlight, paying tribute to the classics with a retro style.
The Dispatch II comes with two pairs of interchangeable metal icons that are easy to install, allowing you to mix and match according to your personal preference for a DIY, personalized look.
The lightweight and comfortable O Matter frame is meticulously crafted, producing perfect cuts and refined curves that enhance an extraordinary aura; the three-point fit effectively balances contact points between the glasses and the head, removing the pressure often caused by tight ear hooks, thereby increasing comfort.
This fusion of classic and modern elements is available in a variety of color combinations.
Blender Sunglasses
The unity of sport and leisure
The new cross-category product Blender perfectly embodies the integration of sport and leisure lifestyles. The revolutionary C5 alloy material is composed of five metal compounds, offering ultra-light weight for all-day comfort; the O Matter memory plastic at the end of the temple arms eliminates any sense of pressure; the Unobtainium hydrophilic rubber nose pads keep the glasses firmly in place even when sweating heavily.
The 8.75 curvature spherical lenses provide a full range of clear vision and comprehensive protection, blocking sunlight, wind, sand, and external impact. Blender uses Oakley’s three-point fit technology to ensure the glasses stay snug against the head, avoiding pressure caused by uneven grip or tight temple hooks.
Deviation Sunglasses
When cool, classic pilot-style meets Oakley’s passion
With a lightweight C5 alloy frame, unique square lenses, and Unobtainium hydrophilic rubber for added comfort, Deviation takes the classic style to the next level and leads the fashion trend anew. Premium optical technology casts aside the ordinary, letting individuality shine through.
Many frames feature lenses with an 8+ curvature (a technical term referring to how much the lenses curve sideways), but Deviation reduces the frame curvature to 6, preserving retro elements that make it stand out — an inspiration rooted in paying tribute to and innovating upon the classic pilot sunglasses. In addition, the finely crafted temple arms and creative details make it a signature product infused with Oakley DNA, with the Oakley logo embossed on the bridge subtly reflecting its noble heritage. The three-point fit technology prevents discomfort caused by uneven pressure on the ears, while the Unobtainium hydrophilic rubber temple sleeves ensure the glasses won’t slip off. The adjustable nose pads can also be customized for optimal comfort.
Crosshair Sunglasses
The classic combination of metal frames and teardrop-shaped lenses
Streamlined lines combined with smooth, round teardrop lenses bring back the classics.
The Crosshair is crafted from lightweight yet sturdy C5 alloy, while the Unobtainium hydrophilic rubber nose pads and temple sleeves ensure wearing comfort during sports and keep the glasses securely in place, even during intense running. A blend of leading fashion sensibilities, retro charm, and cutting-edge optical technology shapes this piece.
The 8.75 curvature spherical lenses offer a full range of clear vision, with optional coated lenses to balance light intensity.
As the heat returns, Oakley has you covered, making summer adventures worry-free. Experience the new summer perspective brought by Oakley, dive into this vibrant season with enthusiasm, embrace the joy of sunshine, beaches, and the ocean, and let your personality and laughter soar this summer. A high-definition world knows no bounds!
About Oakley
Founded in 1975 and headquartered in Southern California, Oakley is one of the world’s leading sports brands. Oakley holds over 600 patents and continuously identifies challenges and seeks solutions through artistry. This unique philosophy has made Oakley one of the most iconic and distinctive brands on the market. Its groundbreaking technologies enable world-class athletes to perform at their best. Oakley is renowned for its superior High Definition Optics (HDO) technology, which is applied across areas such as sunglasses, optical glasses, and ski goggles. Having evolved from a globally leading sports eyewear brand, Oakley has grown into a premier sports brand encompassing sportswear, footwear, and accessories. Oakley’s product line includes professional sports and active lifestyle collections for both men and women. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX).