Recently, the internationally renowned Austrian outdoor sports brand NORTHLAND simultaneously launched a hiking festival themed “Outdoor Adventure & Fun” in five major cities: Beijing, Nanjing, Shanghai, Xi'an, and Chengdu. NORTHLAND has infused its outdoor brand philosophy of “Comfortable Journey, Free Spirit” into the hiking events across these five cities, aiming to encourage people to venture outdoors to experience the source of comfort in life and seek the roots of physical and mental freedom. Through professional outdoor gear and product technologies, NORTHLAND brings the joy rooted in Austrian outdoor culture to everyone, allowing participants to truly experience and enjoy the fun of outdoor activities.
“Consumers who purchase any NORTHLAND product worth 1,000 RMB or more in Beijing, Shanghai, or Nanjing between May 14 and June 15, or in Chengdu or Xi'an between May 25 and June 16,” are eligible to sign up for this “Outdoor Adventure & Fun” hiking festival, which is being launched simultaneously in the five cities by NORTHLAND. All participants will receive a set of NORTHLAND outdoor gear (including a T-shirt, hat, bandana, knee pads, and more). Additionally, during the hiking events, participants can join various outdoor-themed fun games and competitions to win corresponding outdoor gear prizes and NORTHLAND product vouchers worth 100 RMB, while also making friends and enjoying the fun of group outdoor activities.
“Consumers who purchase any NORTHLAND product worth 1,000 RMB or more in Beijing, Shanghai, or Nanjing between May 14 and June 15, or in Chengdu or Xi'an between May 25 and June 16,” are eligible to sign up for this “Outdoor Adventure & Fun” hiking festival, which is being launched simultaneously in the five cities by NORTHLAND. All participants will receive a set of NORTHLAND outdoor gear (including a T-shirt, hat, bandana, knee pads, and more). Additionally, during the hiking events, participants can join various outdoor-themed fun games and competitions to win corresponding outdoor gear prizes and NORTHLAND product vouchers worth 100 RMB, while also making friends and enjoying the fun of group outdoor activities.
The hiking festival is divided into three main parts based on specific dates: June 16 at Nanjing Laoshan National Forest Park and the Xi'an City Wall Loop, June 17 at the Beijing Western Hills Ancient Trail and the Jiangnan water town of Xitang, as well as July 7 at Mount Qingcheng in Chengdu. The hiking routes include not only the historic merchant trails mentioned in Ma Zhiyuan’s Yuan Dynasty poem “Tian Jing Sha · Autumn Thoughts,” but also the best-preserved Ming Dynasty city wall in China, which dates back over 600 years. There are also national forest parks that blend bizarre rocks, temples, ancient tombs, mountain springs, and caves into breathtaking natural beauty, as well as picturesque Jiangnan water towns full of poetic charm and rich cultural heritage. Additionally, there’s the lush, serene Mount Qingcheng, surrounded by peaks and winding paths, known as one of the birthplaces of Taoism and famed for its reputation as “the most secluded place under heaven.”
To this end, the official website and social media accounts of NORTHLAND have recently published information about the hiking festival, and are conducting online interactive activities in sync with offline invitation events at NORTHLAND retail stores in the five cities, along with offering extra outdoor gear gifts for netizens.
The primary goal of NORTHLAND in organizing this hiking festival is to encourage citizens to actively spend their leisure time outdoors, fully enjoy the beauty of nature, relieve stress, and relax. Together with NORTHLAND, participants can pursue, experience, and appreciate the comfort, ease, and contentment that come with healthy and joyful outdoor activities.