On May 25, 2012, the press conference for the Beijing International Fishing Gear Consumer Exhibition was grandly held in the VIP room of the China World Trade Center in Beijing. As the first consumer exhibition for fishing and outdoor activities in mainland China, the Beijing International Fishing Gear Consumer Exhibition has received widespread attention from professionals and media in the domestic outdoor fishing industry due to its genuine appeal to the general public.
At this press conference, attending guests and media gathered together to witness this momentous occasion. Present at the press conference were Mr. Han Yungang, Executive Vice President of the Outdoor Products Branch of the China Textile Commercial Association (COCA), Mr. Li Jiang, Secretary-General of the exhibition, Mr. Sun Guowei, Director of the Exhibition Department of China World Trade Center Co., Ltd., Ms. Tan Li, Vice President of Fujian Layar Outdoor, Ms. Li Juan, General Manager of Asolo China, Ms. Hongxing, a renowned Chinese humanistic outdoor photographer, as well as dozens of exhibitor representatives. In addition, over 50 representatives from well-known national mass media and outdoor fishing professional media also attended the event. It is understood that this exhibition will be held from August 23 to 26, 2012, in the exhibition halls of the China World Trade Center, covering a total area of 7,300 square meters with 277 standard booths. The entire exhibition area is divided into two comprehensive exhibition halls (both featuring outdoor leisure and fishing zones) and one leisure activity area. Hall 1 mainly showcases major domestic and international outdoor fishing brands and premium products, reflecting the rapid development of China's and the global outdoor fishing industry in recent years, with more foreign brands targeting the Chinese outdoor fishing market. Hall 2 primarily displays mainstream outdoor and fishing brand products, featuring a wide range of brands with high cost-performance ratios that better meet the needs of general consumers. It is expected that there will be no fewer than 120 exhibitors and a daily visitor flow of no less than 10,000 people. At this exhibition, premium products from leading domestic and international outdoor fishing brands will be prominently displayed. These products not only offer strong functionality but also integrate fashionable design elements, catering to consumers’ diverse needs.
If you are an outdoor fishing enthusiast, you might want to check out this exhibition in person. Located in the convenient CBD core area, this exhibition brings together numerous well-known industry brands, offering on-site experiences with the latest fashion products and the most exciting interactive activities, providing a true feast for those who love outdoor fishing. Visitors can not only view more brands' products and enjoy various activities on-site but also purchase their favorite outdoor fishing gear to take home.
The hosting of this exhibition will have a profound impact on the outdoor fishing industry. On one hand, it will actively promote the development of China’s outdoor fishing and leisure industry; on the other hand, it will help bring this fashionable, healthy, and green lifestyle into the lives of the general public, advocating a return to nature.
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