Successful Operation in the OR 3.0 Era Ushers in a New Chapter
On June 25, Shenzhen Himalaya Trading Co., Ltd., the exclusive agent of the top American outdoor brand OUTDOOR RESEARCH in China, successfully held the 2013 Spring/Summer New Collection Order Fair at the Beijing Nice International Hotel. Dealers from all over China and media friends of OUTDOOR RESEARCH attended the event. While emphasizing the professionalism and functionality of the products, the 2013 Spring/Summer new collection from OUTDOOR RESEARCH enhances user comfort and incorporates more trendy design elements and color schemes. This marks the successful operation of the OR 3.0 era, proposed as part of the brand’s 30-year development.
In the 2013 Spring/Summer collection, the number of hat styles from OUTDOOR RESEARCH increased by 25%, with nine new glove styles introduced. The storage bag series and waterproof backpack series also featured completely refreshed designs. In short, every product line from OUTDOOR RESEARCH includes irresistible new styles as well as classic items with improved designs and materials.
During the order fair, Mr. Lin Xiongjian, General Manager of Shenzhen Himalaya Trading Co., Ltd., also shared his insights from visiting the American outdoor market with attendees. After the order fair, participants took part in an engaging rock climbing competition and fun games at the cliff area of Ritan Park.
