China's largest high-end bicycle and parts brand agency — Elos International — will officially unveil its ambitious business plan for the DT SWISS China in-store shop + service center during the 2012 Asia Bike Show. DT SWISS booth number: B1400 in Hall B.

Elos International plans to set up 20–50 professional DT SWISS in-store shops + service centers across China in 2013 to boost the premium bicycle market nationwide. Dealers interested in becoming the most specialized bike shops are welcome to inquire about related store-opening details at the 2012 Asia Bike Show.
DT SWISS originates from a professional Swiss high-end bicycle component manufacturer and has now become a globally renowned brand for wheels, forks, hubs, spokes, and rims. It enjoys a prestigious reputation worldwide, with fans spanning the globe. As a top-tier bicycle component supplier, DT SWISS currently collaborates mainly with some of the world’s leading bicycle brands, such as Germany’s TYRELL, Switzerland’s SCOTT, and America’s CANONDALE, continuously contributing to the growth of the global high-end bicycle market.
In recent years, the high-end bicycle market in China has developed rapidly, harboring huge potential. For this reason, DT SWISS has made the Chinese market a central focus of its future global strategy and will fully commit to supporting the Chinese market.
As China’s most professional agency for top-tier brands, Elos International is DT SWISS’s best partner in Asia and has been appointed by DT SWISS as the sole official exclusive distributor for China. It will take on the responsibility of continuously promoting and expanding the DT SWISS brand in China.