Youdu Soft Outdoor sees growing attention

        From July 26 to 29, 2012, the four-day 7th Asia Outdoor Exhibition came to a successful close. Youdu Outdoor made a strong comeback at this edition of the Asia Outdoor Exhibition with a transformed and revitalized presence, expanding its product line into the outdoor apparel category.
        The 2012 autumn and winter new clothing collection includes softshells, hardshells, down jackets, cotton-padded jackets, quick-dry shirts, quick-dry pants, windbreakers, sweatshirts, shirts, T-shirts, and more. It particularly highlights softshell apparel, introducing the concept of being an outdoor softshell expert with softshells as its signature. With offerings ranging from regular softshells, composite softshells, softshell hardshells, softshell cotton-padded jackets, to two-in-one multi-purpose softshells, Youdu has covered a fairly comprehensive range within the softshell product line. Although many brands have dabbled in this area, none have given it much emphasis. For Youdu Outdoor, this presents an opportunity to step in from this angle, bringing everyone a comfortable and versatile piece of clothing, and using the “soft” in “Soft Outdoor” to offer a more comfortable outdoor experience.
        At the exhibition site, Youdu Outdoor’s unique booth design was created to complement the display of comfortable, functional, and fashionable products. It boldly incorporated innovative outdoor elements such as raw tree trunks, rock walls, and artificial rockeries, which stood in stark contrast to traditional booth decoration styles. This attracted the attention and support of numerous exhibitors, experts, and media, with a continuous stream of new and returning dealers coming to visit. As one group of guests left, another arrived, keeping the business managers extremely busy. Not only were their signature bags well received, but the newly added categories—especially the spotlighted softshells—also earned praise from industry professionals. Many guests tried on sample garments on-site. Visitors expressed optimism about the softshell market, fully endorsed the concept of Soft Outdoor, and were willing to expand their softshell product lines in pursuit of mutual success. This included professional users from other countries who showed strong interest in and gave high praise to Youdu Outdoor’s softshells that combine functionality with fashion. On-site, many franchisees promptly signed letters of intent with Youdu.

Booth sees steady stream of customers