As a long-established top American outdoor leisure brand—Coleman—its participation in this camping conference was multifaceted and distinctive. In addition to the traditional brand exhibition, Coleman also fully supported the setup of the media and VIP areas for the conference, and even prepared colorful and engaging outdoor activities for the audience.
In Hall 2 of the venue, Coleman set up a 200-square-meter exhibition area featuring a wide range of products including tents and canopies, foldable furniture, outdoor stoves and barbecue grills, as well as camping lights and coolers. These diverse products together form a veritable mobile outdoor home. Among the many items, Coleman’s camping lights deserve special mention: the camping light is the origin of the Coleman brand, and to this day, it has accompanied Coleman for 111 years. Coleman’s camping lights are both stylish and practical—even placing one at home makes for a lovely home decoration. In the media area of the conference, Coleman’s canopies and chairs added an elegant and beautiful touch to the scene, with the Event 14 canopy being a star product of Coleman, favored by many outdoor and road-trip enthusiasts.
Coleman specially organized an outdoor-themed coloring competition for the children who came to the venue. The competition site was filled with childlike fun, as kids concentrated on drawing with crayons while their parents offered guidance and suggestions. Moreover, Coleman invited professional art teachers for the children, allowing them to learn while they played. Coleman also prepared a beautiful small gift for every participating child, and awarded additional gifts to the young winners. The children were thrilled upon receiving their gifts, and the parents beamed with joy—the joy of family is exactly what Coleman aims to create for everyone outdoors.
Next, Coleman also held an on-site sharing event for ‘One-Yuan Outdoor Gear Rentals,’ where participants could rent a full set of Coleman outdoor gear for just one yuan. Consumers who took part in this activity took the stage to share their outdoor experiences. Some were camping for the first time, and it was this ‘one-yuan’ experience that sparked their love for the outdoors. One yuan can buy very little these days, but it can open up a new source of joy in life and become a footnote in the development of camping culture.
As evening fell and darkness set in, Coleman also organized a ‘Lantern Lighting Competition.’ Many might wonder: Can lighting a lamp really be a competition? It turns out that it’s easy if you know how, but difficult if you don’t. With today’s battery-powered camping lights being so convenient, enthusiasts of oil lamps naturally stand out. Operating and lighting an oil lamp can be quite puzzling. Therefore, the oil lamp competition began with a demonstration by staff, followed by the audience’s turn to compete. This hands-on competition was highly engaging, and many found it novel and couldn’t wait to give it a try. When the warm, bright flame lights up the surrounding darkness, you truly appreciate the vastness of the night and the preciousness of light—something you can’t feel in the brightly lit city or at home.
This camping conference was held from the 14th to the 18th, giving camping enthusiasts plenty of time to enjoy the great outdoors.