2012Year9Month8Day, the Banff Mountain Film Festival China Tour opened its annual tour at Beijing’s Megabox Cinema, which was alsoOutdoor Researchthe second year of sponsorship for the Banff China Tour.
Outdoor ResearchThe connection with the Banff Mountain Film Festival can be traced back to2003year.
2003The year, as a strategic turning point,OR’s clothing products were launched. This was alsoOR’s biggest transformation since its establishment in the80s of the last century. Moreover, the outdoor cultural values advocated by the Banff Mountain Film Festival — the most influential outdoor culture event in North America — such as professionalism, challenge, and dedication, align perfectly withOR’s brand positioning. Thus, in2003,ORjoined hands with Banff, and over the next9years of collaboration,ORbecame a steadfast partner of the Banff Mountain Film Festival. As the festival came to China,ORquickly reached an agreement to collaborate. This marked the only Banff regional tour in Asia to be sponsored byOR.
This year’s China Tour features a film highly praised by outdoor sports and climbing enthusiasts, titled "Noose Contention," which documentsOR’s climbing ambassador,&-sponsored athlete, and renowned climberHansbreaking the speed climbing record at Yosemite. This film, driven by the pursuit of shaving off mere seconds, won widespread audience acclaim. Through the film, Chinese audiences gained a new appreciation for the professional performance ofOR’s products.
Outdoor Research, building on its strong partnership with the Banff Mountain Film Festival in Canada and in collaboration with China’s outdoor cultural events, hopes to introduce more professional audiences toORthrough this outdoor cultural platform.