The CARAVA 2013 Spring/Summer Order Fair and Metamorphosis Forum will be held in Dongguan

       From October 25th to 27th, the Carava (Ka’erwo) 2013 Spring/Summer Order Fair and Metamorphosis Forum will be held in Dongguan. This new product launch event will revolve around the theme of “Metamorphosis,” interpreting Carava’s development achievements over recent years through multiple dimensions including product research and development, upgrades to terminal retail spaces, and channel management. Hundreds of elite dealers and partners from across China, along with all Carava staff, will attend this grand gathering. Outdoor industry leaders from various regions have been invited to offer guidance and together experience the “Metamorphosis” feast of Carava’s 2013 Spring/Summer collection.

 

 

       The Chinese outdoor products market has maintained an average annual growth rate of 25–30% over the past decade and is expected to become the world’s third-largest outdoor market after the United States and Europe within three years. The growing demand of the Chinese public for sports and health has greatly driven the growth of the cycling and outdoor industries, leaving enormous room for development in China’s outdoor sector. In recent years, despite an overall economic slowdown, Carava has maintained strong momentum, sustaining its competitive edge in the outdoor industry through its “Four Transformations”: specialized design, integrated marketing, systematic branding, and a diverse product range.

 

Latest rendering of a Carava boutique display

 

       During the order fair, Carava will host a forum themed “Metamorphosis,” where outdoor industry elites from across the country will discuss trends in the outdoor sector, share insights on boutique management, and explore brand competitiveness. Many streams converge to form a great river; many trees come together to build a grand hall. Change remains constant, but you are always part of the outdoor journey. In this metamorphosis, you are the protagonist.