The world’s top innovation award in the sports industry, the ISPO AWARD, has begun accepting applications from global brands, including those from China, to participate in the evaluation. The 2013 ISPO AWARD has specially established an Asian Product Award, where Chinese brands will compete on the same stage with other Asian brands.
Like the iF Design Award and the Red Dot Design Award, the ISPO AWARD is also a globally recognized innovation and design award. As a prestigious accolade specifically for innovation in sports products, past winning products and designs of the ISPO AWARD have set industry benchmarks. Historically, European sports brands have dominated the list of winners with their cutting-edge technological innovations and forward-thinking environmental concepts, with very few Asian brands making the cut. To discover and encourage innovation among Asian sports brands in terms of product performance and sustainability, this year’s ISPO AWARD has introduced a special Asian Product Award exclusively for Asian brands.
All sports goods manufacturers headquartered in Asian countries are eligible to apply for the ISPO AWARD Asian Product Award. The award is divided into categories based on sports types: extreme sports, outdoor, snow sports, and fitness. Each category is further broken down into ten subcategories, including apparel, footwear, accessories, and raw materials. Professional judges from around the world, including China, will gather in Munich, Germany, to carefully select products that demonstrate breakthroughs in innovation, design, performance, and sustainability.
All brands can also apply for the ISPO AWARD Product Award. The ISPO AWARD Product Award is open to global sports brands and has been committed over the past decade to promoting technological innovation, design innovation, and high-performance products. Marketing companies, departments, and individuals involved in the field can also submit works related to the sports industry for the ISPO AWARD Marketing Practice Award.
Winning brands of the ISPO AWARD will attract media coverage from over 100 global outlets, opening doors to worldwide marketing opportunities, and gain exposure across all promotional platforms at the ISPO trade show. Additionally, winning products will be awarded the ISPO AWARD label for use in marketing and sales—products bearing the ISPO AWARD label are the top choice for consumers who value quality and innovation.
ISPO exhibitors can enjoy a 50% discount on application and subsequent promotion fees. November 31 is the early bird registration deadline, and applicants before this date can also benefit from the early bird discount.
