The second stop of the Gore Outdoor Technology Tour, with heroes joining the spotlight at Yansha
Published: 2026-09-25
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Last updated 2026-09-25 — The "Technology Experience Mobile Unit" makes its debut at Yansha Friendship Mall. Following the second "Gore-Tex® Bottle Release & Outdoor Tech Experience" event in Beijing, on November 3rd, Beijing Yansha Friendship Mall will host the second stop of the Beijing tour. The highly anticipated "Technology Experience Mobile Unit" will appear for the first time, along...
The "Technology Experience Mobile Unit" debuts at Yansha Friendship The second "Gore-Tex®
?/FONT>Brand Technology Experience Tour" arrives in Beijing. Following its first stop at Jinyuan New Yansha Mall, on November 3rd, Beijing Yansha Friendship Mall will welcome the second stop of the Beijing tour. The much-anticipated "Technology Experience Mobile Unit" will make its first appearance, while a rich and engaging product display and photo experience will offer outdoor enthusiasts a feast of outdoor technology.
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?/FONT>Lei Diansheng, clad in high-performance gear, forges ahead fearlessly in the Arjin Mountain area
Unveiling the second celebrity: Wang Xin, captain of the Mountain Rescue Team. During the 2008 Wenchuan earthquake, he led his rescue team to the disaster zone in the shortest possible time, successfully rescuing 31 people under extremely harsh natural conditions. From 2005 to the present, he has led the Mountain Rescue Team in 36 rescue operations of varying scales, saving 64 trapped individuals.
Speaking about Sunday’s tour event, Captain Wang is very excited: "I’m really looking forward to sharing outdoor safety knowledge and equipment usage tips up close with everyone at the tour. I’m always interested in gear, and the products on display this time are the latest from well-known domestic and international brands—I can’t wait to check them out!"
?/FONT>After achieving 10 stops across 6 major cities and engaging 5,800 participants, the Brand Technology Experience Tour will be fully upgraded in 2012. Not only will it build upon last year’s success by retaining the "Technology Experience Mobile Unit," but it will also introduce a new "Outdoor Real-Scene Simulation Tent" experience. This miniaturized setup will create simulated outdoor environments—grassland, forest, water flow, and snowy terrain—around the tent, offering outdoor enthusiasts a more vivid and immersive technology experience.
The event will run for three months, visiting nine cities and hosting 13 sessions, giving consumers in Changchun, Harbin, Shenyang, Beijing, Qingdao, Xi'an, Nanjing, Shanghai, and Chengdu the chance to get up close with Gore-Tex® ?/FONT>brand outdoor technology.
Five featured stops to enhance consumer interaction
As a leading brand in the outdoor industry, Gore-Tex® ?/FONT>brand aims to showcase outdoor technology in fun and engaging ways through its annual promotional events, bringing outdoor knowledge to more enthusiasts and thereby promoting healthy and rapid development of outdoor activities in China. In addition to demonstrating the waterproof, windproof, breathable, and comfortable features of Gore-Tex® ?/FONT>tech products, the 2012 tour will continue to feature new products from numerous partner brands, and will also include special featured stops in Changchun, Shenyang, Beijing, Shanghai, and Nanjing. Renowned Chinese hiker Lei Diansheng, Mountain Rescue Team Captain Wang Xin, and other well-known figures in the outdoor community will join consumers for interactive sessions, while local outdoor clubs will also participate in on-site exchange activities.
About the Gore-Tex® ?/FONT>brand:
Founded in 1958 by Mr. Bill Gore, W.L. Gore & Associates is a globally renowned manufacturer of outdoor fabrics. Since its inception, the company has been driven by the grand vision of "global technological innovation" as the foundation for its survival and growth. The multifunctional fabric branded as Gore-Tex® ?/FONT>has been listed by Fortune magazine as one of the 100 best American products in the world. Gore-Tex® ?/FONT>fabric is widely used in the production of functional, protective, and stylish apparel and footwear, gaining worldwide recognition as a leader in outdoor sports products. Gore-Tex® ?/FONT>products represent the highest standards of quality, and no matter the intended use, the standard Gore-Tex® ?/FONT>fabric sets for itself is always to be the most durable waterproof, windproof, and breathable product in the world.
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