
On February 27, 2013, ISPO BEIJING 2013 – the 9th Asia Outdoor & Sports Trade Show will kick off at the China National Convention Center. The vibrant atmosphere of sports and business, along with the enthusiasm of exhibitors and visitors, will once again ignite the capital city of Beijing as it begins to warm up from the cold.
Mammut, Haglöfs

Top brands compete to make their mark
Following the unprecedented success of the previous edition, which attracted 516 brands from 21 countries and regions and drew 24,507 professional visitors from around the world, ISPO BEIJING 2013 will continue over four days to meet the networking and business needs of exhibitors and attendees.
Enthusiastic sportswear and fashion brands have driven ISPO BEIJING to expand once again, with an exhibition area exceeding 40,000 square meters. It is expected to gather more than 600 global brands in outdoor, streetwear, skiing, and extreme sports. Various sport brands such as Alpine Pro, DC, K2, Nitro, Nordica, Northwave, Salewa, X-bionic, Kolon Sport, Toread, Mountain Hardwear, PROTEST, and SMITH OPTICS will once again showcase numerous unreleased new products and technological innovations.

Even more exciting is that traditional sports giants like Adidas and Li-Ning, amid the booming outdoor sports market, have also launched their own outdoor product lines. ISPO BEIJING 2013 will mark their first large-scale debut in the Chinese market.
Colorful exhibition zones enrich the show
The world’s top innovation award in the sporting goods industry, the ISPO AWARD, will bring the latest award-winning products up close to audiences in Beijing. The newly established Asia Product Award will surely uncover many outstanding and uniquely innovative products from Asia and China.
Grass, mud, dry dirt, gravel, rubber, and asphalt—these are the varied terrains trail runners often encounter. For the first time, ISPO BEIJING has set up a running test zone simulating these six different surfaces, where numerous professional running shoe brands will offer free testing for dealers, professional athletes, and running enthusiasts, allowing them to experience the functionality and comfort of new running shoes.

As a hot segment in the footwear and apparel market in recent years, children's wear and other kids' products are also becoming a new product line that sport brands are competing to develop. How to display and sell children’s sports products in existing stores? Come to ISPO BEIJING for more inspiration.
Meanwhile, the Outdoor Industry Forum, Snow Industry Forum, and Sport Fashion Trend Forum will continue to share industry insights and experiences, and preview future trends. Professional skateboarders from Europe, the United States, and China will once again gather at the ISPO Skateboarding Competition, delivering thrilling performances and competitions. Climbing walls simulating rock faces and ice surfaces will also attract top climbers from around the world to compete.

Come to ISPO・See more!
ISPO BEIJING presents more brands, products, technologies, trends, and business opportunities, and continues to provide the best venue for old and new friends to meet and network, establishing itself as the premier platform for trade talks in the sports industry across the Asia-Pacific region.