On the morning of November 18, 2012, the grand opening ceremony of the “July Snow Ski Slope and Jump Tower at Jingzhi Lake Resort Hotel” was held with great fanfare. Leaders and distinguished guests attended the event. Over 40 authoritative media outlets were also present to witness the gathering of professionals from the hotel, tourism, and skiing industries. During the ceremony, the “Jingzhi Lake Children’s Ski Team,” composed of preschool children...
Leaders and distinguished guests attended the event
Grand Opening Ceremony of the July Snow Ski Slope and Jump Tower at Jingzhi Lake Resort Hotel
Hotel Introduction
Beijing Jingzhi Lake Resort Hotel is a four-star property located in Xingshou Town, Changping District, just 28 kilometers (a 40-minute drive) from downtown Beijing. It is a comprehensive resort that integrates skiing, hot springs, hiking, accommodation, dining, and entertainment. Nestled against the undulating peaks of the Yanshan Mountain Range and sitting at an average elevation of 86 meters, the hotel offers breathtaking views and consistently top-tier air quality. It is an ideal destination for travelers seeking vacation, wellness, leisure, and a refreshing “oxygen boost.” In recent years, Jingzhi Lake Resort Hotel has continued to develop distinctive offerings. The newly added “July Snow” ski slope and jump tower projects have ushered in a new era of year-round outdoor skiing in Beijing.
July Snow Intermediate Slope and Jump Tower
Jingzhi Lake Resort Hotel proudly presents Beijing’s first “July Snow Intermediate Slope,” which is currently the largest year-round intermediate ski slope in China. This development has transformed Beijing’s outdoor skiing scene from a seasonal winter activity to a four-season experience, extending the operating period of local ski resorts from just 80 days to 365 days. Jingzhi Lake Ski Resort has pioneered year-round operations in the capital, allowing skiing enthusiasts nationwide to enjoy the thrill of skiing in all seasons and at all hours.
At the same time, Jingzhi Lake Ski Resort took a bold step by using the July Snow product to construct China’s first year-round outdoor ski jump in accordance with international competition standards. Not only does the jump meet advanced international technical specifications, but it also features a safety airbag for added protection. This allows professional athletes and skiing enthusiasts to push the limits of their skills while minimizing potential risks during training. It serves as an ideal stage for young people to achieve aerial feats and surpass themselves. The Jingzhi Lake July Snow Jump Tower can function as a permanent training base for domestic skiers, filling a gap in year-round training methods for winter sports and set to spark a new wave of professional skiing development in Beijing.
Jingzhi Lake Ski Resort has also built a smaller-scale July Snow jump tower specifically for beginners, equipped with a safety airbag and offering a smooth path to becoming a skilled skier.
Advantages and Features of July Snow
The “July Snow” product used at Jingzhi Lake Ski Resort combines sports and technology. Made from special materials and processes, it offers a friction coefficient similar to natural snow. With the same skiing equipment and techniques, users can enjoy a skiing experience very close to that on natural snow. This breakthrough achieves the goal of enabling skiing all year round and keeping ski resorts operational throughout the seasons.
When July Snow is laid on ski slopes, it significantly reduces the amount of artificial snow needed in winter, helps maintain slope conditions, and extends the lifespan of the slopes. Even when natural snow conditions are poor in winter, it ensures a high-quality skiing experience while protecting ski equipment from damage.
The July Snow product truly embodies energy saving, emission reduction, and reduced consumption, leading the new trend of green, environmentally friendly, tech-driven tourism.
Significance of July Snow
With its unique technology and superior quality, July Snow holds the following irreplaceably important significance for China’s skiing industry:
1) July Snow helps overcome the constraints of seasonality and geography in China’s skiing industry.
2) July Snow meets the era’s demand for technological innovation in China’s skiing industry.
3) July Snow promotes the expansion of China’s skiing market from north to south and from professional to mass participation.
4) July Snow enhances the competitiveness of China’s skiing industry within the tourism sector, driving tremendous growth in the tourism economy.
5) July Snow enriches the cultural content of China’s skiing industry, transforming what was once merely a natural resource into a diverse sport that blends humanistic appeal, entertainment, and health.
6) July Snow leads China’s skiing industry in aligning with world-class advanced technologies, making significant contributions to the growth of the country’s tertiary industry.
Upcoming Ski Products at Jingzhi Lake
In addition to the already launched July Snow products, Jingzhi Lake Ski Resort will introduce more distinctive skiing offerings this winter.
On the eastern side of the resort, the Forest Path winds deep into the mountains, flanked by undulating peaks and pine trees standing tall against the snow. The winding ski trails through the woods are alive with movement… Without venturing far from the city, you can experience the feeling of gliding through a snowy forest sea, enjoying fresh alpine air in a natural oxygen bar while elevating your spirit and rejuvenating your body and mind.
Jingzhi Lake Night Skiing allows you to enjoy the vast starry sky, dazzling lights, dreamlike scenery, and thrilling skiing—all close to the city. It provides office workers with a romantic spot for exercise and leisure after a long day.
The “Snow Elf” Children’s Ski Park is Beijing’s first ski park specially designed for kids, enriching the city’s options for children’s outdoor winter recreation. As the future of the skiing industry, children are at the heart of Jingzhi Lake’s mission to help parents fulfill their hopes for their kids.
Significance of the Event
By combining sports with technology and adhering to high standards of quality, management, and service, Jingzhi Lake Ski Resort is writing a new chapter in Beijing’s skiing scene. As July Snow makes its mark in the capital’s skiing community, Jingzhi Lake Ski Resort plays an indispensable role in advancing the development of tourism and skiing in Beijing.