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The North Face will participate in the 2013 Asia Outdoor Exhibition

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Triathlon originated on the Hawaiian island of Kona and quickly gained global popularity. Currently, China hosts around 10 triathlon events each year, with over 2,000 regular participants, most of whom are between the ages of 30 and 60. Chen Penbin is a natural endurance runner and the first Chinese athlete to appear on the cover of the American magazine "Outside"...
       A powerful collaboration for shared prosperity
       The 8th Asia Outdoor Exhibition, scheduled to take place in Nanjing from July 24–27, 2013, will welcome another top global outdoor brand—The North Face (TNF). Recently, TNF’s Asia headquarters confirmed its participation to the organizers of the Asia Outdoor Exhibition.
       A TNF spokesperson stated that the Asia Outdoor Exhibition is an important platform for the outdoor industry, and this collaboration will be mutually beneficial, leading to significant cooperative opportunities. TNF’s annual sales have reached nearly $2.2 billion, making it the highest-grossing outdoor brand globally. Mr. Conrat Jaeger, co-founder and advisor of the Asia Outdoor Exhibition, said, “Like many Chinese outdoor product manufacturers and distributors, we are also pleased to collaborate with TNF for mutual growth.” As the leading professional outdoor exhibition in Asia, the Asia Outdoor Exhibition has now secured the participation of two renowned outdoor brands under the American VF Corporation—The North Face and Smartwool.

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