Following the Singles' Day shopping spree on Tmall, Taobao has announced that it will launch the year’s largest online shopping event on December 12, promising to take the “crazy nationwide shopping” campaign to the extreme. This round of “crazy nationwide shopping” will feature products from all categories on Taobao, including major segments such as women's clothing, men's clothing, outdoor gear, home goods, digital appliances, and cosmetics. In addition, during the event, Taobao will also distribute tens of millions of cash red packets as an end-of-year gift to consumers.
It is reported that Pathfinder, a leading brand in outdoor gear, has also been invited to participate in this “Taobao Double Twelve” event. Confirmed by relevant sources, Pathfinder has carefully selected 55 product SKUs, totaling over 80,000 items, including windbreakers, down jackets, fleece jackets, backpacks, hiking shoes, tents, sleeping bags, and more, with all sizes available and ample stock. Furthermore, from 0:00 on December 12 to 0:00 on December 14, Pathfinder’s official flagship store (http://toreadjs.taobao.com) will have 20 customer service representatives (Wangwang IDs) available 24/7 for seven days straight to provide consultation services. In light of the delivery delays experienced during the previous Singles' Day, Pathfinder has abandoned Shentong and YTO this time, opting instead for SF Express + EMS to ensure timely delivery across the country.
In addition to the above benefits, Pathfinder has also prepared various denominations of “discount coupons.” Additionally, customers can visit the official flagship store (http://toreadjs.taobao.com) to claim coupons worth between 10 and 50 RMB. The number of coupons is limited and will be distributed on a first-come, first-served basis.
Pathfinder has revealed that it hopes this “promotional carnival” will bring outdoor enthusiasts a faster and more enjoyable online shopping experience. It also aims to allow consumers to truly feel Pathfinder’s gratitude and price concessions through this “promotional carnival.”