In January 2013, the professional outdoor brand Carava officially entered Jilin Baicheng Sports Plaza International Shopping Mall. To celebrate the new store opening, Carava set up a membership zone. All official Carava members can enjoy an exclusive 15% discount on new arrivals during launch periods at the Baicheng store, as well as access to outdoor activities and brand events specially designed for Carava members.
CARAVA Retail Counter in Baicheng, Jilin
The years 2012–2013 were pivotal for Carava in its strategy of “market-oriented, steady channel adjustments.” During this period, the brand’s retail counters, franchised specialty stores, and professional outdoor shops grew steadily. Numerous directly operated stores were launched, ushering in a new phase of expansion in department store and specialty retail channels.
CARAVA’s Latest Second-Generation Retail Counter Design
The Carava retail counter in Baicheng, Jilin, is located on the second floor of Sports Plaza Shopping Mall. With its bright, spacious, and elegantly simple design, professionally organized product displays, and exciting opening promotions, the store quickly attracted numerous shoppers. Amid a competitive landscape of well-known sports and outdoor brands in this multi-brand retail mall, Carava has established a strong presence and is growing steadily.
CARAVA Standardized Retail Counter Display
All Carava retail counters follow the brand’s unified second-generation design. Meanwhile, product assortments are tailored to reflect local regional characteristics. This particular counter carries the full range of Carava’s latest collections, divided into two main series based on functionality: “Chic Adventure” and “Travel Life.” Considering the cold climate of Jilin Province, the selection emphasizes warm and waterproof gear. It not only meets the high-performance needs of professional mountaineering and trekking, but also offers a variety of choices that combine fashion with functionality for everyday, low- to mid-intensity travel. Enjoy the new outdoor lifestyle: “Happy Travels, Fashionable Comfort!”
CARAVA Direct-Operated Store Display Area