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The Shehe 2013 Autumn/Winter Order Fair has successfully concluded recently.

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — On January 19, 2013, the four-day Shehe (Shehe) 2013 Autumn/Winter Product Order Fair came to a successful close at the Jiangmen Convention and Exhibition Center. This order fair continued the “Beyond Boundaries” theme of the S13 Order Fair, encouraging people to break free from constraints, step outdoors, and experience different ways of life in various fields, advocating the idea that “Going Beyond Boundaries is our way of life...”

    On January 19, 2013, the four-day Shehe (Shehe) 2013 Autumn/Winter Product Order Fair was successfully concluded at the Jiangmen Convention and Exhibition Center. This order fair continued the “Beyond Boundaries” theme of the S13 Order Fair, encouraging people to break free from constraints, step outdoors, and experience different ways of life in various fields, promoting the concept that “Beyond Boundaries is our lifestyle.”
 


Dealers from all over gathered together.

 


The Shehe S13 Order Fair venue.

 

 

    In a large order hall spanning over a thousand square meters, the Shehe brand fully showcased its full range of new products for the 2013 autumn and winter seasons, including clothing, backpacks, tents, sleeping bags, and footwear. Products such as the Qiyun three-layer hardshell jacket, which won the 2012 Asia Outdoor Industry Design Award, the Glacier hardshell jacket featuring TETRATEX® fabric produced by Donaldson of the United States, and the eye-catching third-pole series gear—including seamless box-wall down sleeping bags and one-piece down suits—attracted dealers to inquire eagerly. Through arranging product presentations, fabric displays, and model runway shows, Shehe provided a more intuitive demonstration and interpretation of the new products' fabric applications, design concepts, color schemes, and functionalities, enabling dealers to gain a clearer understanding of the 2013 autumn and winter new arrivals.

 


Model runway show explaining the products.

 


New product display.

 


Dealers placing orders.

 

    To encourage store managers to actively and proactively engage in terminal store management, Shehe previously launched the “2012 Outstanding Store Manager Awards” campaign, which received an enthusiastic response and strong support from dealers and store managers across the country. At the award ceremony on the evening of January 18, Mr. Lü Guixi, Chairman of Shehe Outdoor Products Co., Ltd., presented crystal trophies and iPhone prizes to the 2012 Shehe Gold Medal Store Managers Dou Jie and Li Jing, the Most Potential Store Manager Li Lirui, and the Good Store Manager Liu Fei.

 


Award presentation at the banquet.

 


 

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