In terms of travel spending, the differences between the L丝 (grassroots) and the well-off are even more pronounced. Over 64% of netizens spend less than 3,000 yuan per trip, while only 15% of the well-off spend more than 5,000 yuan per trip. The largest group of users spends between 1,000 and 3,000 yuan per trip.
Everyone has their own travel holy grail, but what are the most popular travel STYLES? According to the Baidu Travel review, traveling with parents to show gratitude, honeymooning with a spouse in wedding attire, painting freely with a brush, hiking with friends (“bringing your legs”), and road-tripping with a car are among the most sought-after styles. Among them, travel diaries themed around parents and family rank the highest on Baidu Travel, with over 5,000 entries and consistently high visitation rates.
The latest “China Travel Agency Industry Development Report (2012)” released by the China Tourism Academy shows that in 2012, the online travel market transaction volume reached 253 billion yuan, accounting for 10% of the entire tourism industry’s market share. Industry insiders believe that the unique nature of the tourism sector makes the “continuity” of experience exceptionally important. Therefore, websites like Baidu Travel, which can offer one-stop, full-process services along with advantages in technology, resources, and operations, will have better development opportunities. With a one-stop travel service model, Baidu Travel has built a complete platform that “sparks interest, finds guides, arranges travel, and shares experiences.” Within this platform, whether ordinary users, travelers, or travel service providers, all have maximized their value, thereby mutually promoting the healthy and vigorous growth of the online travel industry through win-win cooperation.
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