On January 24, 2013, Vaudé supported China’s first all-female mountaineering team—the Mountain Seal Women’s Mountaineering Team from China University of Geosciences—in successfully reaching the summit of Haba Snow Mountain. This event marked the first stop in Vaudé’s 2013 “eco-friendly” journey in China and served as a successful prelude to the brand’s series of environmental protection initiatives for the year.
Although the predicted doomsday of 2012 did not arrive, more and more people have come to realize the importance of the environment. In recent years, governments have continuously placed environmental protection high on their agendas, and there has been a surge in grassroots-led environmental awareness campaigns across society. It is evident that environmental protection has become an urgent matter for both social development and human survival.
The outdoor industry has drawn greater attention to nature and encouraged closer interaction with it. Outdoor enthusiasts are among the first to witness the current state and changes in the natural environment, serving as direct advocates for the planet. It is understood that Vaude, after 39 years of development and dedication, has become one of Europe’s largest outdoor brands and a leader in environmental stewardship within the industry. Its corporate mission is to become the world’s most environmentally friendly outdoor brand, adhering to the strictest environmental standards in both product manufacturing and corporate operations. In Europe, both public environmental awareness and practices related to conservation and resource utilization are at the forefront of the world and serve as valuable examples. In 2011, capitalizing on the rapid growth of China’s environmental protection efforts, Guangzhou Vaude took over full operations of Vaude China, and with a strong commitment to sustainability, it aims to introduce Europe’s advanced environmental concepts and standards to China.
Environmental protection should be a collective effort, and the journey ahead is long and challenging. It is understood that in 2013, Vaude will sponsor more outdoor environmental initiatives to spread Europe’s advanced eco-friendly philosophy across China and contribute its part to the nation’s environmental cause.