Recently, the premium American ski equipment brands JONES and KARAKORAM have joined forces and will officially enter the Chinese market in March 2013. They have appointed CORA Chamber of Commerce as their strategic partner on the Chinese mainland, and their 2013 new products will also be showcased at the CORA booth (B2.206) during ISPO.
The China Outdoor Retailer Association (CORA), known in English as China Outdoor Retailer Association, is a membership-based organization. Since 2005, it has been working closely with professional retailers to provide high-quality outdoor products to Chinese consumers. CORA is the exclusive agent in China for the world-renowned American high-end outdoor brand PATAGONIA, known for its environmental protection and resource conservation efforts, as well as the American brand GREGORY, hailed as the backpack master, and the famous American brand KEEN. Currently, there are over a hundred authorized dealers and directly operated stores in China.
In 2012, CORA obtained the distribution rights for the well-known American avalanche rescue equipment brand BCA (Backcountry Access) in China. This collaboration with JONES and KARAKORAM will surely effectively promote the development of ski mountaineering in China.