Outdoor Apparel Infused with Eco-Friendly Concepts
Green Field:What are the highlight designs in VAUDE’s new products this year?
VAUDE:This year’s cycling product line features many highlights. VAUDE is exceptionally prominent among European cycling brands. In developed Western countries, cycling is a widely popular and major category of sport, differing from our traditional understanding of outdoor activities. For cycling, VAUDE’s products—including backpacks, apparel, and accessories—are very popular in Europe. In recent years, cycling has been steadily growing in China, so VAUDE will also introduce traditional German cycling products to the Chinese outdoor market. This year, we will categorize our products more distinctly to enrich the entire product range.
Green Field:Will VAUDE plan or promote any events related to this cycling product line this year?
VAUDE:We will combine the cycling theme with the concept of environmental protection and carry out numerous marketing activities. For example, next month we will start publicly recruiting participants for the “Cycle to Climb” event. “Cycle to Climb” is also a very popular activity in European countries and represents a new concept in outdoor sports. This activity targets smaller mountains or a series of nearby peaks, where the distance between the peaks is covered by bicycle.
Green Field:What adjustments will VAUDE make in brand promotion and sales channels this year?
VAUDE:This year, we will continue to uphold the concept of environmental protection, and all promotional activities will be integrated with eco-friendly principles. Internally, we will also advocate for a relatively environmentally friendly work environment and encourage employees to adopt an eco-conscious attitude. Externally, we will intensify efforts to promote environmental awareness, sponsor and support various mountain-cleaning activities, and strengthen collaboration with environmental organizations in society. In terms of publicity, we will also enhance cooperation with major media outlets to vigorously promote environmental standards.