The 2013 ISPO BEIJING exhibition (the 9th Asia Outdoor & Fashion Trade Show) was grandly held from February 27 to March 2 at the Beijing National Convention Center. The event gathered 567 outdoor, skiing, extreme sports, and street fashion brands from 22 countries, covering an exhibition area of over 40,000 square meters across two floors of the convention center. The professional and domestic outdoor brand Polaris (Shehe) showcased its full product line, including sleek and vibrant windbreakers, colorful quick-dry pants, and the highly functional Third Pole series. Its Polaris Fashion Show and Outstanding Dealer Awards ceremony, held in the ISPO exhibition’s main event area on the 28th, concluded successfully with a huge turnout and enthusiastic response.
At Booth 3.206 of the ISPO exhibition, a brand-new, stylish Land Rover Discovery 4 SUV sparked heated discussions among attendees, who were eager to learn about its origin. According to our sources, this vehicle was awarded by Polaris to its outstanding dealers of 2012. Over the brand’s more than ten years of development since its founding in 1998 and full-scale launch in 2004, Polaris has strived alongside its dealer partners to achieve its current initial success. To share the fruits and joy of Polaris’ growth with its dealers, the company allocated 2 million RMB in prize money to award one Land Rover Discovery 4 SUV, two Land Rover Freelander SUVs, and a car worth 200,000 RMB to four outstanding dealers. Mr. Lü Guixi, General Manager of Polaris, stated, “Outdoor products may have homogenized features, but we can differentiate through service. Focus on consumers, focus on the end-user.” Achieving this requires joint efforts from the brand and its dealer partners.
Photo of Mr. Lü Guixi, General Manager of Polaris, and Mr. Tobias Grober, Brand Director of ISPO
From left to right in the front row are the winning outstanding dealers: Mr. Sun, Mr. Yao, Mr. Gong, and Mr. Liang
During the Fashion Show on the 28th, the Polaris brand presented its 2013 spring/summer fashion collection. The lightweight and vibrant windbreakers and colorful, versatile quick-dry pants exuded a strong spring vibe, capturing the attention and cameras of the audience.
