

The economic benefits generated by this auction are not limited to the transaction amount from the initial brand licensing. Throughout the entire licensing cooperation period, the brand licensing fees expected to be generated by the licensed companies are projected to exceed hundreds of millions of yuan. More importantly, the success of this licensing model can drive a 10 to 30-fold GDP growth in related industries. In the upcoming series of events, the range of industries associated with the "Aji's Journey Through China" brand licensing will significantly expand, and the variety of licensed products will also greatly increase. In addition to the stationery, toys, and small commodities planned for licensing this time, nearly a hundred product categories including clothing, food, daily chemicals, and home goods will join the overall brand licensing plan of "Aji's Journey Through China." This will facilitate integrated marketing efforts across numerous industries under a unified themed brand, and promote the rapid industrialization and development of original animated brands.
The successful hosting of this auction has further strengthened CCTV Animation Co., Ltd.'s confidence in participating in the development of China's animation industry, and encourages the company to make more meaningful explorations on the path of revitalizing national animation and developing the domestic animation industry. On the journey toward revitalizing national animation, China Map Index will fully leverage its own strengths, align with the market demands of animation-related industries, integrate social resources, and work together with our enterprises to drive the upgrade and takeoff of domestic animation and the industry as a whole.