Following the placement of extensive outdoor advertisements in major shoe and apparel industry hubs such as Jinjiang, Nan’an, Hui’an, Shishi, and Xiamen, which successfully generated buzz and attracted widespread attention, the summit organizing committee, with the support of the municipal government, has further intensified promotional efforts to amplify its presence in local media. Currently, the summit has established partnerships with authoritative newspapers such as Quanzhou Evening News and Southeast Express. A series of reports and special features about the summit will be rolled out successively, which will significantly boost the event’s visibility across Greater Quanzhou.
In addition, the organizing committee has also formed strategic collaborations with several of the most popular and active local forums and websites. According to the summit organizing committee, partners include Minnan Net, Quanzhou 19lou, Anxi Net, Dehua Net, and Quanzhou City Net. These websites have user bases covering the entire Greater Quanzhou area, and their high popularity and activity levels will help attract more netizens interested in shoe and apparel e-commerce to learn about and participate in the summit. Through homepage ads on these platforms, users can directly access the official website of the summit, fully experiencing its atmosphere and value. Moreover, free ticket giveaway activities jointly launched by the organizing committee and some forums are currently in full swing, enjoying high participation and receiving considerable support and praise from netizens.
As the summit date draws nearer, the organizing committee will continue to open up more promotional channels, helping this high-level e-commerce thought leadership event in the shoe and apparel industry “go out,” while also drawing more attention to the development of e-commerce in Southern Fujian “inward.”
Summit official website: http://www.shoes.net.cn/2013/
Registration inquiries: Ms. Hong at 18900362099