On March 21, 2013, iJia360 (www.ijia360.com) officially launched its newly redesigned website. The updated version not only features an improved homepage layout and visual design, but also enhances its channel navigation and content offerings, highlighting its positioning as China’s premier portal for car lifestyle, dedicated to meeting users’ growing needs in automotive living.
It is understood that this is the second comprehensive redesign since iJia360 was founded on May 18, 2007, with the previous one taking place in 2009. From 2009 to the present, China has rapidly become the world’s largest producer and consumer of automobiles. By the end of 2012, the number of privately owned vehicles nationwide reached 93.09 million, including 53.08 million private cars. More and more Chinese individuals and families now own private vehicles, marking China’s rapid entry into a “car society.” The demand for car-related lifestyles such as road trips, vehicle modification and maintenance, and automotive cultural and entertainment activities has grown significantly. To respond to this trend and put its focus on car lifestyle and dissemination of car culture into practice, iJia360 initiated the redesign at the end of last year. It conducted a comprehensive and detailed analysis of the 360-degree needs of car users — from learning to drive, searching for a car, using a car, maintaining a car, to enjoying a car — and carefully designed products to ensure the best possible online information and offline services are matched to meet those needs.
As a user pursuing a car lifestyle, logging into the new iJia360 allows you to:
· Search and book practical information and services for driving schools, used cars, car rentals, and hotels or scenic spots needed for road trips via the homepage, Learn to Drive channel, Used Car channel, and Car Rental channel;
· Browse and access personalized and up-to-date information on road trips, vehicle modification and maintenance, car events and exhibitions, and various aspects of car culture through the Road Trip channel, Modification & Maintenance channel, and Events & Competitions channel;
· Interact with experts, influencers, and enthusiasts recommended by iJia360 in the fields of road trips, vehicle modification and maintenance, and car events, and share your exciting experiences such as test-driving new cars, going on road trips, modifying your vehicle, or participating in car activities.
In today’s increasingly mature internet ecosystem and environment of closer collaboration, the new iJia360 partners with leading industry players such as Zhongyue Learn to Drive Network, Bitauto, 273, Dingche Network, Ctrip, and Lvmama to provide users with the most professional functions and services — including finding driving schools, browsing new car models, searching and booking used cars, renting cars, and reserving hotels and scenic spots. In terms of producing and delivering distinctive content and information on road trips, vehicle modification and maintenance, and car events, iJia360 will closely align with the needs of car users, especially those who have just acquired their first private car. It will collaborate with authoritative and professional organizations such as the China Automobile Products Federation and CAS (China Auto Salon) to jointly build these resources. The redesigned iJia360 will serve as a platform to attract and gather experts, influencers, and enthusiasts in the fields of road trips, vehicle modification and maintenance, and car events from both domestic and international arenas, as well as clubs and car enthusiast groups across the country, to contribute high-quality, professional, and personalized content, fully meeting the needs of iJia360 users.
Some members of the iJia360 editorial team are excited about the launch of the new website after three months of hard work
As the most important component of the all-media platform for automotive culture created by iJia Media, iJia360 will be closely integrated with other products developed by iJia Media over the past five years — including the “China Road Trip Routes Selection,” the book “36 Must-Drive Routes for Every Car Enthusiast,” the “Driving Carnival” event, the “iJia Driver” TV program, and the grassroots racing event “Tianma Racing Forum” — to mutually promote and deliver a seamless 360-degree online and offline car lifestyle experience for users.
iJia360’s outdoor advertisements have been installed along the Shanghai section of the Shenhai Expressway, a key route to the Shanghai F1 Circuit
It is reported that after the redesign, iJia360 will promptly launch a series of brand promotion activities, striving to establish itself as the premier portal for China’s car lifestyle and to attract more users and partners within the automotive industry value chain for communication and collaboration.
Follow iJia360 on Weibo and WeChat:
Sina Weibo: weibo.com/ijia360
Tencent Weibo: t.qq.com/ijia360
WeChat Official Account: ijia360
