As winter fades and spring arrives, everyone is eager to head outdoors—hiking, mountain climbing, short trips—to embrace the season. In spring, down jackets and heavy coats feel like a burden, yet sudden cold snaps may still call for a lightweight outer layer that’s easy to carry and offers protection when needed. As a result, portable and wind-resistant gossamer jackets and windshirts have quickly become popular choices for spring outdoor activities.
Austrian outdoor brand NORTHLAND launched its new generation of breathable gossamer for the 2013 spring/summer season. Made from uniquely lightweight fabric, it not only features flexibility and elasticity, as well as durability and tear resistance, but also incorporates advanced technology that boosts breathability fivefold—ensuring comfort and ease in all kinds of outdoor settings. Additionally, the product comes with a colorful capsule case for convenient storage and portability. NORTHLAND Capsule Gossamer: ultra-portable; five times more breathable, for greater comfort.
Starting in April, NORTHLAND has rolled out major billboards in subway stations across cities such as Shenyang, Wuhan, Nanjing, and Chengdu. Meanwhile, in Shenyang (April 3–11), Nanjing (April 8–28), and Chengdu (April 8–28, subject to actual event schedules), NORTHLAND will unveil its specially designed Capsule Gossamer vending machines. By engaging with the brand on Weibo and WeChat, participants can not only win beautifully designed capsule softshells but also stand a chance to score a gossamer jacket worth 898 RMB.
In 2013, NORTHLAND’s Capsule Gossamer launched globally in sync with CCTV promotion for the first time, making its lightweight debut. Alongside apparel, the gossamer series includes backpacks and footwear, adding to the season’s lightness. Bring the gossamer along this spring and head outdoors for fresh air with NORTHLAND!
NORTHLAND official website: http://www.northland-pro.com.cn
Sina Weibo: @AustrianNORTHLAND
WeChat account: northland-pro
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